A website revamp is needed to improve its functionality and visibility. The current site lacks a modern aesthetic and proper optimization. An overhaul is required to refine the UI/UX, ensuring intuitive navigation and crisp design. Technical issues must be addressed and all content evaluated for readability and relevance. SEO strategies should be proposed to boost organic search rankings. Outbound links and metadata could be optimized. A sitemap and XML file should be generated. Keywords researched and implemented naturally. Analytics installation or improvement is worthwhile. Accessibility standards and responsive design for all devices are important. The goal is an engaging site to attract new users and better serve current visitors. Proficiency in HTML, CSS and WordPress is essential.
