Video creative for GTG demand gen campaigns
4 sets of video creative for a Google Ads demand gen campaign
• V1 content with photo1
• V2 content with photo 1
• V1 content with photo2
• V2 content with photo 2
Length: 20 seconds
Each set to include a Landscape, Portrait, Vertical and Square version.
Landscape: 16:9. Recommended pixels for HD: 1920 x 1080px
Square: 1:1. Recommended pixels for HD: 1080 x 1080 px
Portrait: 4:5
Vertical: 9:16. Recommended pixels for HD: 1080 x 1920 px
Format: .MPG (MPEG-2 or MPEG-4)
File size: ≤256 GB
Full technical requirements: https://support.google.com/google-ads/answer/13704860?hl=en-GB#:~:text=will%20still%20serve.-,Video%20ads,-Mobile
Be sure to consider the safe zones in the design – no text or logo outside of safe zones.
Creative concept:
Creative is to be based on our existing TV ad: https://www.youtube.com/watch?v=9Me1k9u6p4s
As well as other existing creative, samples are at the end of this doc.
Soundtrack: music similar to TV ad
Voiceover of script below
Video needs to work with and without sound so must include text in graphics
Animation with still images or possibly stock video
Must include a pink wave element.
Lots of pink as it is our distinctive brand colour
Text on screen so that ad works without sound
Logo on screen the whole time or most of the time
Plus a teal ‘get quote’ button at the end, or all the way through
V1 Content
Looking for travel insurance? You’re good to go!
• Cover for medical conditions
• No upper age limit
Don’t let your age or medical conditions hold you back.
You’re good to go!
Get a free travel insurance quote today!
[Get quote button]
Rated Excellent on Trustpilot
V2 Content
Living with medical conditions? For travel insurance you’re good to go!
• Good to go on your dream holiday!
Don’t let your age or medical conditions hold you back.
You’re good to go!
Get a free travel insurance quote today!
[Get quote button]
Rated Excellent on Trustpilot
Please see attached doc for full brief |
