We are seeking an experienced Google Analytics GA4 & Google Search Console Specialist to implement, configure, and optimize our web analytics and search performance tools. The ideal candidate will be responsible for setting up and maintaining Google Analytics 4 (GA4) and Google Search Console, ensuring accurate tracking of key performance metrics and enabling insights that drive data-driven decisions. You will work closely with marketing, development, and product teams to align digital strategy and reporting.
Key Responsibilities:
Google Analytics GA4 Setup & Configuration:
Implement and configure Google Analytics 4 (GA4) for accurate data tracking.
Set up custom events, conversion goals, and eCommerce tracking to monitor user behavior and performance across the site and app.
Configure user permissions, data streams, and cross-domain tracking for seamless data flow.
Set up audiences, segments, and funnels to support marketing campaigns and conversion optimization.
Develop custom reports and dashboards for internal teams, ensuring clear and actionable insights.
Ensure compliance with privacy regulations (e.g., GDPR, CCPA) through proper consent management and data retention settings.
Google Search Console Setup & Maintenance:
Set up Google Search Console to monitor and maintain website performance in search results.
Implement sitemap submission and URL inspection to improve indexing and search visibility.
Identify and troubleshoot search-related issues, including indexation, crawl errors, and performance drops.
Monitor keyword rankings, click-through rates (CTR), and search performance reports to assess SEO efforts.
Collaborate with the SEO team to provide recommendations for site structure improvements, meta-data optimization, and on-page SEO.
Performance Monitoring & Reporting:
Track key metrics such as traffic sources, user behavior, bounce rates, conversion rates, and more.
Provide ongoing analysis and actionable insights to optimize website traffic, user experience, and conversions.
Stay updated on new features and best practices in Google Analytics and Search Console, continuously improving tracking methodologies.
Collaboration & Communication:
Work closely with the development team to ensure proper tag implementation via Google Tag Manager or manual methods.
Collaborate with the marketing and SEO teams to align tracking goals with business objectives.
Provide training and documentation to internal stakeholders to enhance their understanding of key metrics and reporting tools.
Qualifications & Requirements:
3+ years of experience in digital analytics, with a focus on Google Analytics (GA4) and Google Search Console.
Strong knowledge of Google Tag Manager for managing tags and tracking custom events.
Experience in setting up and configuring GA4 properties, event tracking, and eCommerce tracking.
Solid understanding of SEO principles and their relationship with Google Search Console.
Ability to create custom dashboards and reports using GA4 and data visualization tools (e.g., Google Data Studio, Looker).
Experience with cross-domain tracking, user journey analysis, and funnel optimization.
Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
Familiarity with privacy laws and cookie consent management tools (e.g., OneTrust).
Strong communication skills and ability to collaborate with cross-functional teams.
Google Analytics (GA4) Certification is a plus.
Preferred Skills:
Proficiency in SQL, JavaScript, or other coding languages to enhance tracking capabilities.
Experience with other analytics tools like Adobe Analytics, Hotjar, or Mixpanel.
Knowledge of A/B testing and conversion rate optimization (CRO) methodologies. |
