Im a CRO/ecommerce specialist currently working with a D2C ecommerce brand. I've recently taken on their google shopping account, it was previously run by an agency for 3 months and the client kept it running and has asked if i can manage it for him. I need a bit of assistance to upskill on various items beyond the classic youtube tutorials... so looking maybe looking at a few deepdive sessions or whatever you think might help to get me up to speed?
Client: https://www.simplygentle.co.uk/
They have a budget of £500 a month... but run on 60-70% profit margins (due to d2c margins) and literally have loads of stock in their trade distribution centre, so they are happy to increase budget as soon as they start seeing positive and predictable ROIs.
Previous Agency: They tried various Google Ads campaigns including normal search and Performance Max... all campaigns now paused. 1x Google Shopping Campaign still running, to all 40 products included in 1 ad group, blanket CPC bid amount of £0.30 across all products, no negative keywords. Product feed implemented via shopify app.
Since taking over I have: - changed primary conversion from purchase to add to cart (due to low purchase conversions of 3-10 a month)... not sure if this is a good idea? - Added 200+ negative keywords to the standard campaign. Not sure what a normal amount of negative keywords would be for 40ish products? - Created a new standard google shopping campaign targeting higher value products with better profit margin / ROI potential. Only 6 products, 1 ad group per product type - but they arent getting many clicks... need to know how/whether its possible to drive more traffic to hero products. - I've update parts of the product feed (via shopify app) to include google product categories, but need to know what the best levers are to improve campaign performance? E.g. title, meta description, photos etc.
Full-Time Latin-American Video Editor Category: Adobe Premiere Pro, After Effects, AI Video, Audio Editing, Color Grading, DaVinci Resolve, Motion Graphics, Video Editing, Video Production, Video Services Budget: $250 - $750 USD
27 May 2026 16:04 GMT
Back office -- 2 Category: Excel, Microsoft Outlook, Power BI, Powerpoint, SQL, Word Budget: ₹1250 - ₹2500 INR
Influencer & Community Social Manager -- 2 Category: Content Creation, Content Writing, Facebook Marketing, Influencer Marketing, Social Media Management, Social Media Marketing, Video Editing Budget: $2 - $8 CAD
27 May 2026 16:02 GMT
Rancang Toko E-Commerce Menguntungkan Category: ECommerce, HTML, Magento, SEO, Shopify, Web Development, Web Design, WooCommerce Budget: $250 - $750 USD
Oklahoma Business Outreach Project Category: Copy Typing, Data Entry, Data Management, Email Marketing, Excel, Lead Generation, Market Research, Project Management, Web Scraping, Web Search Budget: $100 - $425 USD
Rental Property Video Marketing Package Category: After Effects, Animation, Color Grading, Video Ads, Video Editing, Video Post Editing, Video Processing, Video Services Budget: $250 - $750 USD
