Im a CRO/ecommerce specialist currently working with a D2C ecommerce brand. I've recently taken on their google shopping account, it was previously run by an agency for 3 months and the client kept it running and has asked if i can manage it for him. I need a bit of assistance to upskill on various items beyond the classic youtube tutorials... so looking maybe looking at a few deepdive sessions or whatever you think might help to get me up to speed?
Client: https://www.simplygentle.co.uk/
They have a budget of £500 a month... but run on 60-70% profit margins (due to d2c margins) and literally have loads of stock in their trade distribution centre, so they are happy to increase budget as soon as they start seeing positive and predictable ROIs.
Previous Agency: They tried various Google Ads campaigns including normal search and Performance Max... all campaigns now paused. 1x Google Shopping Campaign still running, to all 40 products included in 1 ad group, blanket CPC bid amount of £0.30 across all products, no negative keywords. Product feed implemented via shopify app.
Since taking over I have: - changed primary conversion from purchase to add to cart (due to low purchase conversions of 3-10 a month)... not sure if this is a good idea? - Added 200+ negative keywords to the standard campaign. Not sure what a normal amount of negative keywords would be for 40ish products? - Created a new standard google shopping campaign targeting higher value products with better profit margin / ROI potential. Only 6 products, 1 ad group per product type - but they arent getting many clicks... need to know how/whether its possible to drive more traffic to hero products. - I've update parts of the product feed (via shopify app) to include google product categories, but need to know what the best levers are to improve campaign performance? E.g. title, meta description, photos etc.
Automated Excel Answer Column Category: Data Analysis, Data Processing, Data Visualization, Excel, Excel Macros, Excel VBA, Visual Basic, Visual Basic For Apps Budget: $30 - $250 AUD
02 Dec 2025 22:59 GMT
Buat Aplikasi Sosial Berbagi Foto Category: Flutter, IPhone, Kotlin, Mobile App Development, React Native, UI / User Interface, Video Editing, Video Services Budget: $15 - $25 USD
Pixar-Style Kids Educational AI-Generated Videos Category: After Effects, AI Animation, AI Art Creation, AI Content Creation, AI Generated Video, Animation, Video Editing, Video Services, Voice Over Budget: $250 - $750 USD
Android "Roulette Royale" app Clone Category: Android App Development, Game Design, Game Development, Game UI, Java, Kotlin, Mobile App Development, Mobile Development, Unity, Unity 3D Budget: $750 - $1500 USD
02 Dec 2025 22:48 GMT
تصميم شعار ومتجر إلكتروني Category: Adobe Illustrator, Photoshop, Content Management System (CMS), Graphic Design, Logo Design, Payment Gateway Integration, Web Development, Web Design Budget: $10 - $50 USD
02 Dec 2025 22:47 GMT
Diseño ergonómico instrumento musical electrónico Category: 3D Modelling, Corporate Identity, Graphic Design, Industrial Design, Logo Design, Marketing, Photoshop, Product Design, User Ergonomics, User Experience Research Budget: $10 - $30 USD
