Im a CRO/ecommerce specialist currently working with a D2C ecommerce brand. I've recently taken on their google shopping account, it was previously run by an agency for 3 months and the client kept it running and has asked if i can manage it for him. I need a bit of assistance to upskill on various items beyond the classic youtube tutorials... so looking maybe looking at a few deepdive sessions or whatever you think might help to get me up to speed?
Client: https://www.simplygentle.co.uk/
They have a budget of £500 a month... but run on 60-70% profit margins (due to d2c margins) and literally have loads of stock in their trade distribution centre, so they are happy to increase budget as soon as they start seeing positive and predictable ROIs.
Previous Agency: They tried various Google Ads campaigns including normal search and Performance Max... all campaigns now paused. 1x Google Shopping Campaign still running, to all 40 products included in 1 ad group, blanket CPC bid amount of £0.30 across all products, no negative keywords. Product feed implemented via shopify app.
Since taking over I have: - changed primary conversion from purchase to add to cart (due to low purchase conversions of 3-10 a month)... not sure if this is a good idea? - Added 200+ negative keywords to the standard campaign. Not sure what a normal amount of negative keywords would be for 40ish products? - Created a new standard google shopping campaign targeting higher value products with better profit margin / ROI potential. Only 6 products, 1 ad group per product type - but they arent getting many clicks... need to know how/whether its possible to drive more traffic to hero products. - I've update parts of the product feed (via shopify app) to include google product categories, but need to know what the best levers are to improve campaign performance? E.g. title, meta description, photos etc.
Technical SEO Traffic Boost Campaign Category: Content Strategy, Documentation, Internet Marketing, Link Building, Search Engine Marketing (SEM), SEO, Web Development, Website Optimization Budget: ₹12500 - ₹37500 INR
07 Mar 2026 04:57 GMT
Amazon Listing & Ad Management Category: Amazon, Amazon Ads, Amazon Listings Optimization, Copywriting, Digital Marketing, Keyword Research, PPC Marketing, SEO, Sourcing, Supplier Sourcing Budget: $10 - $30 USD
07 Mar 2026 04:56 GMT
Social Media Setup & Growth Category: Analytics, Content Creation, Content Strategy, Facebook Marketing, Influencer Marketing, Instagram, Internet Marketing, Social Media Management, Social Media Marketing, Twitter Budget: $15 - $25 USD
07 Mar 2026 04:56 GMT
Elegant Logo & Visual Suite Category: Adobe Illustrator, Photoshop, Adobe Premiere Pro, Branding, Graphic Design, Illustration, Logo Design Budget: ₹750 - ₹1250 INR
07 Mar 2026 04:56 GMT
Yoast Premium SEO Configuration Category: Analytics, Content Strategy, Digital Marketing, Internet Marketing, Keyword Research, Link Building, Search Engine Marketing (SEM), SEO, SEO Auditing, WordPress Budget: $250 - $750 AUD
07 Mar 2026 04:55 GMT
Logo Moderno y Manual de Marca Category: Adobe Illustrator, Photoshop, Branding, Corporate Identity, Graphic Design, Illustration, Logo Design, Typography Budget: $250 - $750 USD
Google Sheets Text Data Entry Category: Data Cleansing, Data Collection, Data Entry, Data Management, Data Processing, Excel, Google Sheets, Word Budget: $15 - $25 USD
07 Mar 2026 04:50 GMT
AI-Generated Video Ads Category: AI (Artificial Intelligence) HW / SW, AI Chatbot Development, AI Content Creation, AI Generated Video, Graphic Design, Video Editing, Video Production, Video Services Budget: $30 - $250 CAD
