Im a CRO/ecommerce specialist currently working with a D2C ecommerce brand. I've recently taken on their google shopping account, it was previously run by an agency for 3 months and the client kept it running and has asked if i can manage it for him. I need a bit of assistance to upskill on various items beyond the classic youtube tutorials... so looking maybe looking at a few deepdive sessions or whatever you think might help to get me up to speed?
Client: https://www.simplygentle.co.uk/
They have a budget of £500 a month... but run on 60-70% profit margins (due to d2c margins) and literally have loads of stock in their trade distribution centre, so they are happy to increase budget as soon as they start seeing positive and predictable ROIs.
Previous Agency: They tried various Google Ads campaigns including normal search and Performance Max... all campaigns now paused. 1x Google Shopping Campaign still running, to all 40 products included in 1 ad group, blanket CPC bid amount of £0.30 across all products, no negative keywords. Product feed implemented via shopify app.
Since taking over I have: - changed primary conversion from purchase to add to cart (due to low purchase conversions of 3-10 a month)... not sure if this is a good idea? - Added 200+ negative keywords to the standard campaign. Not sure what a normal amount of negative keywords would be for 40ish products? - Created a new standard google shopping campaign targeting higher value products with better profit margin / ROI potential. Only 6 products, 1 ad group per product type - but they arent getting many clicks... need to know how/whether its possible to drive more traffic to hero products. - I've update parts of the product feed (via shopify app) to include google product categories, but need to know what the best levers are to improve campaign performance? E.g. title, meta description, photos etc.
Princess Cruise Employment Verification, Princess Cruise lines Category: Customer Service, Data Management, Data Protection, Documentation, Human Resources, Project Management, Recruitment, Report Writing, Time Management, Word Processing Budget: $10 - $50 USD
14 Jan 2026 17:04 GMT
Employment History Verification, melomed pyt holdings Category: Customer Service, Data Collection, Data Entry, Data Management, Documentation, Human Resources, Interviewing, Report Writing, Research, Time Management Budget: $10 - $50 USD
14 Jan 2026 17:02 GMT
Advanced E-commerce Website Development Category: API Integration, Content Management System (CMS), ECommerce, HTML, Payment Gateway Integration, PHP, Web Development, Web Design Budget: ₹37500 - ₹75000 INR
Ortho & Dental Job Verification, Ortho and Dental Category: Customer Service, Data Analysis, Data Entry, Data Management, Recruitment, Report Writing, Research, Time Management, Word Processing Budget: $10 - $50 USD
14 Jan 2026 17:00 GMT
Residential Loan Originator & Client Lead Category: CRM, Customer Service, Internet Marketing, Lead Generation, Leads, Marketing, Real Estate, Sales Budget: $8 - $15 USD
Verify Dr. Ross Employment History, Dr. Reza Ross Category: Audit, Data Entry, Data Management, Documentation, Email Handling, Phone Support, Project Management, Report Writing, Research, Time Management Budget: $10 - $50 USD
Florida Wind Stamp for Shed Category: Architectural Engineering, Construction Engineering, Structural Engineering Budget: $250 - $750 USD
14 Jan 2026 16:55 GMT
TikTok Product Demo Videos Category: Adobe Premiere Pro, After Effects, CapCut, Final Cut Pro, Motion Graphics, Video Editing, Video Production, Video Services Budget: $10 - $100 USD
14 Jan 2026 16:55 GMT
Cancer Specialty Hospital Project in Guwahati Category: 3D Rendering, 3D Visualization, Architecture, AutoCAD, Building Architecture, Building Design, Building Information Modeling, Interior Design, Photoshop, Rhino 3D Budget: ₹12500 - ₹37500 INR
14 Jan 2026 16:53 GMT
Tally Audit Data Analysis Support Category: Accounting, Business Analysis, Data Analysis, Finance, Financial Analysis, Financial Research, Inventory Management, Ratio Analysis Budget: ₹1500 - ₹12500 INR
14 Jan 2026 16:52 GMT
Amazon India Market Research for SkinCare Launch Category: Amazon Product Launch, Business Development, Competitor Analysis, Covers & Packaging, Data Analytics, Internet Marketing, Market Research, Product Management, Product Sourcing Budget: ₹1500 - ₹12500 INR
