Im a CRO/ecommerce specialist currently working with a D2C ecommerce brand. I've recently taken on their google shopping account, it was previously run by an agency for 3 months and the client kept it running and has asked if i can manage it for him. I need a bit of assistance to upskill on various items beyond the classic youtube tutorials... so looking maybe looking at a few deepdive sessions or whatever you think might help to get me up to speed?
Client: https://www.simplygentle.co.uk/
They have a budget of £500 a month... but run on 60-70% profit margins (due to d2c margins) and literally have loads of stock in their trade distribution centre, so they are happy to increase budget as soon as they start seeing positive and predictable ROIs.
Previous Agency: They tried various Google Ads campaigns including normal search and Performance Max... all campaigns now paused. 1x Google Shopping Campaign still running, to all 40 products included in 1 ad group, blanket CPC bid amount of £0.30 across all products, no negative keywords. Product feed implemented via shopify app.
Since taking over I have: - changed primary conversion from purchase to add to cart (due to low purchase conversions of 3-10 a month)... not sure if this is a good idea? - Added 200+ negative keywords to the standard campaign. Not sure what a normal amount of negative keywords would be for 40ish products? - Created a new standard google shopping campaign targeting higher value products with better profit margin / ROI potential. Only 6 products, 1 ad group per product type - but they arent getting many clicks... need to know how/whether its possible to drive more traffic to hero products. - I've update parts of the product feed (via shopify app) to include google product categories, but need to know what the best levers are to improve campaign performance? E.g. title, meta description, photos etc.
Website Pages & WhatsApp Integration Category: CMS, CSS, HTML, PHP, Web Application, Web Development, Web Design, Website Management Budget: £10 - £20 GBP
26 Feb 2026 11:04 GMT
Greyhound Race Video Rebrand Category: After Effects, Animation, Motion Graphics, Rotoscoping, Video Editing, Video Post Editing, Video Processing, Video Services Budget: £10 - £15 GBP
Indoor Fog Machine Sensor Integration Category: Automation, Control Engineering, Electrical Engineering, Embedded Systems, Microcontroller, Programming, Robotics, Software Development Budget: $250 - $750 AUD
26 Feb 2026 11:04 GMT
Commission-Based SEO & Pinterest Marketer Category: Affiliate Marketing, Content Marketing, Digital Marketing, Internet Marketing, Keyword Research, Link Building, Marketing, SEO Budget: $15 - $25 USD
26 Feb 2026 11:01 GMT
Dynamic B-Roll Video Editing Category: Adobe Premiere Pro, After Effects, Animation, CapCut, Color Grading, Motion Graphics, Video Editing, Video Services Budget: ₹600 - ₹1500 INR
26 Feb 2026 11:00 GMT
NetLogo Research Model Developer (DE) Category: Data Analysis, Data Processing, Data Visualization, Git, Python, Simulation, Statistical Analysis, Statistics, Translation Budget: €250 - €750 EUR
Medium High Detail 3D Model -- 2 Category: 3D CAD, 3D Design, 3D Graphic Design, 3D Illustration, 3D Modelling, 3D Rendering, 3ds Max, Blender Budget: ₹1500 - ₹12500 INR
26 Feb 2026 11:00 GMT
Perplexity API Windows CLI Category: API, Data Collection, Data Entry, Data Mining, Data Science, Documentation, Perplexity, Python, Research, Web Scraping Budget: £18 - £36 GBP
26 Feb 2026 10:59 GMT
ASAP Gate Design Images Category: 3D Design, 3D Rendering, Brochure Design, Concept Design, Corporate Identity, Digital Art, Graphic Design, Illustration Budget: £10 - £20 GBP
26 Feb 2026 10:59 GMT
Quick Video Cutting Service Category: Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Video Editing, Video Processing, Video Production, Video Services Budget: $15 - $25 USD
Social Media Experte für Automotive Content Category: Graphic Design, Logo Design, Photoshop, Social Media Post Design, Video Editing, Video Production, Videography Budget: €6 - €12 EUR
