Im a CRO/ecommerce specialist currently working with a D2C ecommerce brand. I've recently taken on their google shopping account, it was previously run by an agency for 3 months and the client kept it running and has asked if i can manage it for him. I need a bit of assistance to upskill on various items beyond the classic youtube tutorials... so looking maybe looking at a few deepdive sessions or whatever you think might help to get me up to speed?
Client: https://www.simplygentle.co.uk/
They have a budget of £500 a month... but run on 60-70% profit margins (due to d2c margins) and literally have loads of stock in their trade distribution centre, so they are happy to increase budget as soon as they start seeing positive and predictable ROIs.
Previous Agency: They tried various Google Ads campaigns including normal search and Performance Max... all campaigns now paused. 1x Google Shopping Campaign still running, to all 40 products included in 1 ad group, blanket CPC bid amount of £0.30 across all products, no negative keywords. Product feed implemented via shopify app.
Since taking over I have: - changed primary conversion from purchase to add to cart (due to low purchase conversions of 3-10 a month)... not sure if this is a good idea? - Added 200+ negative keywords to the standard campaign. Not sure what a normal amount of negative keywords would be for 40ish products? - Created a new standard google shopping campaign targeting higher value products with better profit margin / ROI potential. Only 6 products, 1 ad group per product type - but they arent getting many clicks... need to know how/whether its possible to drive more traffic to hero products. - I've update parts of the product feed (via shopify app) to include google product categories, but need to know what the best levers are to improve campaign performance? E.g. title, meta description, photos etc.
Business-Focused Product Video Category: B2B Marketing, Content Creation, Creative Design, Digital Marketing, Video Editing, Video Production, Video Services, Videography Budget: ₹1500 - ₹12500 INR
09 Jan 2026 11:02 GMT
Custom KPI Dashboard Integration Category: Data Visualization, Google Ads, Google Adwords, Google Analytics, JavaScript, PHP, Power BI, Tableau Budget: ₹600 - ₹1500 INR
Vlog Video Color Enhancement Category: Adobe Premiere Pro, After Effects, DaVinci Resolve, Video Editing, Video Post Editing, Video Processing, Video Production, Video Services Budget: $30 - $250 USD
09 Jan 2026 10:59 GMT
Sales Data Analysis Workflow Category: Copy Typing, Data Entry, Data Processing, Excel, PDF, Visual Basic, Word Budget: ₹12500 - ₹37500 INR
US Apparel Social Ad Campaign Category: A / B Testing, Advertising, Conversion Rate Optimization, Digital Marketing, Facebook Ads, Facebook Marketing, Internet Marketing, Social Media Marketing Budget: $250 - $750 USD