Expected duration: 1 - 2 weeks Update all Rocksteady Music School's GFX to reflect our new branding. Keep any audio the same.
Level up the graphics so they are sleek, professional, show ‘amplification’ as per our website and are consistent with the rest of our brand guidelines. https://www.dropbox.com/scl/fi/fwcfzlztups24ql7ge6lh/rocksteady-brand-guidelines-wip-20241125.pdf?rlkey=dkhlohy5qvaz0m3nzatckm7v6&dl=0
Please note these brand guidelines are in the process of being completed so links in here may not work. If there is anything specific you need, please let us know.
As a guide you can see many of the recent resources we have created within these guidelines here: https://www.dropbox.com/scl/fo/s1cao8ep05s015d3svo3k/AC5JaDZX8hje4GatTVE8my0?rlkey=zo030db3xobyxhrvu5wvygjt6&dl=0
Key features to be aware of:
Amplification: At the heart of the Rocksteady brand is the concept of amplification. It’s embedded in the DNA of all our brand assets. In its most basic form, this concept is represented by either a trapezium or irregular quadrilateral, which are symbolic of volume or growth. All these shapes share a graphical language of starting smaller and ending larger! See brand guidelines for examples of these shapes. These amplified shapes are flexible and will adapt to any execution. Please see page 8 of our brand guidelines.
Gradients: We use colour gradients for headline text and background graphics. Gradients can be created from either the primary or secondary colour palettes, or a mixture of the two. While there is flexibility in this regard, it is essential to ensure that everything remains legible. Please see page 33 of brand guidelines.
We are aware that using gradients in videos can cause banding issues, so previously we have added noise to avoid this. This would need to be taken into consideration.
1) Design and create new GFX as per the list below suitable for 16 x 9 / 4K videos. Each asset will need to be made in 5 different colourways, so they can be used across our 5 different audiences which are: Brand, Schools, Parents, Careers, Foundation
GFX needed:
• Intros and outros - logo with and without wipe. Short and snappy with an amplification element as per our guidelines – this is the highest priority GFX and we would like these asap! • Text only frame template to be used for opening/ closing titles, text only frames etc. • Transitions to mimic the intro and outro transitions. Can these have an amplification element as per our guidelines. • Testimonials – Template to be created to reflect the way we use testimonials on our social media and website. • Lower thirds, right and left versions, short and long versions • Animated versions of these instrument icons: https://www.dropbox.com/scl/fo/b18j17rfzpugkxjw6mjuk/ANaIYa0tDOtTsyC5HPfK2pI?rlkey=mao6alrg9xfelpmbiebrywpfh&dl=0
Important elements to note:
Frame rate for animations: 23.976 Frame rate for transitions/ intros and outros: 29.97
Files: Pease can you supply all the above as suitable for use in Premier Pro and also the original After Effects Files.
