Project Proposal: Website Development for G12 Restaurant & FMCG Consultancy
Date: 27th December 2024
From: Asif Ali, CEO, Shish Mahal Group
To: Vishal
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### Objective
To create a professional, visually compelling, and user-friendly website for G12 Restaurant & FMCG consultancy services. The website will cater to two primary sectors: restaurant consultancy and FMCG (Fast-Moving Consumer Goods) food consultancy. It will serve as an online portfolio, client resource, and lead generation tool.
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### Reference Websites
To align with our vision, please review the following websites for layout, design inspiration, and content organisation:
1. [Egg Soldiers](https://eggsoldiers.co.uk) – Clean layout, intuitive navigation, and strong brand presence.
2. [The Restaurant Guys](https://therestaurantguys.co.uk) – Service-focused content structure, testimonials, and call-to-actions.
3. [Donald Burns](https://www.donaldburns.net) – Personal branding elements and thought leadership positioning.
4. [Restaurant Secrets Inc.](https://restaurantsecretsinc.com) – Comprehensive service descriptions and client case studies.
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### Website Features and Requirements
#### Design and Branding
- Aesthetic: Professional, modern, and minimalist design reflecting expertise in the restaurant and FMCG sectors.
- Colours & Fonts: Align with Shish Mahal’s branding—elegant gold, black, and white tones with sophisticated typography.
- Imagery: High-quality visuals, including images of successful projects, client partnerships, and food products.
#### Functional Requirements
1. Homepage:
- Clear introduction to consultancy services.
- Highlight Shish Mahal’s legacy and expertise.
- Prominent call-to-action buttons (e.g., “Request a Consultation” or “Learn More”).
2. About Us:
- Detailed overview of the Shish Mahal brand and consultancy team.
- Emphasis on years of industry experience and key achievements.
3. Services:
- Separate sections for Restaurant Consultancy and FMCG Food Consultancy.
- Clear explanations of services offered, such as menu development, operational audits, branding, and product development.
4. Case Studies/Portfolio:
- Showcase of successful projects with testimonials, before-and-after transformations, and results.
5. Blog/Insights:
- Thought leadership articles, industry tips, and updates.
- SEO-friendly content management system.
6. Contact Page:
- Inquiry form.
- Contact details (phone, email, and social media links).
- Embedded Google Map for office location.
7. Additional Pages:
- Testimonials.
- FAQ.
- Privacy Policy and Terms of Use.
#### Technical Requirements
- Mobile Optimisation: Fully responsive design for seamless viewing on all devices.
- SEO: Implement basic SEO best practices for visibility.
- CMS: Easy-to-manage backend system (e.g., WordPress or equivalent).
- Performance: Fast loading times and reliable hosting.
- Analytics: Google Analytics integration for tracking visitor behavior and performance.
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### Timeline
We aim to launch the website within 4-6 weeks from project commencement. Please provide a detailed design, development, testing, and deployment timeline.
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### Budget
Kindly provide a detailed cost breakdown, including:
- Design and development fees.
- Hosting and domain costs (if applicable).
- Ongoing maintenance and support fees.
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### Next Steps
1. Review this proposal and provide a detailed quotation.
2. Arrange a call to discuss any queries or additional recommendations.
3. Begin the project upon mutual agreement.
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