Expected duration: 1 - 2 weeks Overview A client with an existing automotive services website needs a new service page that’s specifically designed to maximize conversions. This page should seamlessly integrate with the current site’s design and branding while emphasizing clear, compelling calls to action.
Objectives & Requirements Conversion Focus
Prominent Call-to-Action elements (telephone number, callback request form, quote request button). Well-structured user flow that guides visitors toward contacting or requesting a quote.
Design & Layout
Aligned with Current Site: Consistent visual theme, color palette, and typography. Mobile-Responsive: Fast-loading and optimized for various screen sizes. Services Overview: Concise list or section detailing the client’s main services. USP Section: Highlight unique selling points (expertise, certifications, fast response times, etc.). Review/Testimonials Section: Display real customer feedback to build trust.
On Page SEO
On-Page SEO Best Practices: Optimized meta tags, headings, keywords, and structured content to improve visibility.
Functionality
Quote Request Form: Quick submission form (Name, Email, Vehicle Info, Service Needed). Click-to-Call Button: Prominent phone number for immediate communication. Timeline & Deliverables
Design Mockups: Proposed layout for client approval. Development & Integration: Code and deploy the new service page within the existing website framework. Testing & QA: Ensure page responsiveness, fast load times, and correct form functionality. Revisions: Edits based on client feedback.
Experience Required
Proven expertise in conversion-centered design (e.g., landing pages, lead-gen funnels). Familiarity with automotive or similar service-based industries. Proficiency in mobile-responsive design and basic SEO principles. Ability to blend new page elements seamlessly into existing site structure/branding.
Please include in your proposal:
Relevant portfolio examples (landing pages, service pages). A brief project approach outlining each step from design to launch. A fixed-price quote and breakdown of what’s included (number of revisions, etc.). An estimated timeline for delivering each stage of the project.
