We are seeking a skilled and dynamic Digital Paid Advertising Specialist to join our team, specialising in social media platforms. As a key member of our marketing team, you will be responsible for planning, executing, and optimising paid advertising campaigns across various social media channels to drive brand awareness, engagement, and conversions. Responsibilities: Develop and implement digital advertising strategies across social media platforms such as Facebook, Instagram, Twitter, YouTube, and Pinterest. Create, manage, and optimise paid advertising campaigns to achieve specific KPIs and objectives, including increasing website traffic, lead generation, app installs, and sales. Conduct thorough audience research and segmentation to target the right audience with relevant messaging and offers. Collaborate with the creative team to develop compelling ad creatives, including images, videos, ad copy, and landing pages. Monitor campaign performance, analyse key metrics, and provide actionable insights and recommendations for continuous improvement. Stay updated on industry trends, best practices, and platform updates to ensure effective campaign execution and optimisation. A/B test various ad elements (copy, creative, targeting, etc.) to improve campaign performance and ROI. Manage advertising budgets effectively to maximise results within allocated resources. Work closely with cross-functional teams, including content creators, designers, and analytics specialists, to align advertising efforts with overall marketing objectives. Stay informed about changes in social media algorithms, ad policies, and regulations to ensure compliance and mitigate risks. Qualifications: Proven experience (3 years or more) in digital advertising, with a focus on social media platforms. In-depth knowledge of social media advertising platforms, including Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads, etc. Strong analytical skills and experience with data analysis tools to interpret campaign performance metrics and optimise results. Creative thinking and the ability to develop engaging ad creatives that resonate with target audiences. Excellent communication skills, both written and verbal, with the ability to articulate ideas, strategies, and results effectively. Detail-oriented with the ability to manage multiple projects simultaneously and meet tight deadlines. Experience with A/B testing methodologies and tools to optimise ad performance. Ability to work independently and collaboratively in a fast-paced, dynamic environment. Relevant certifications (e.g., Facebook Blueprint, Google Ads Certification) are a plus. Join our team and play a pivotal role in driving our digital advertising efforts to new heights. If you are passionate about social media marketing and have a proven track record of delivering results through paid advertising campaigns, we want to hear from you!
Entry-Level Recruiter Resume & Posting Category: Canva, Content Writing, Copywriting, Editing, Google Docs, Marketing, Microsoft Word, Recruitment, Resumes, Talent Acquisition Budget: $30 - $250 CAD
26 Dec 2025 22:53 GMT
Dragon Battle Concept Art Category: Art Consulting, Caricature & Cartoons, Concept Art, Digital Art, Illustration, Photoshop, Procreate Budget: $30 - $250 CAD
26 Dec 2025 22:52 GMT
Unique Typography Portfolio Site Category: Creative Design, CSS, Graphic Design, HTML, UI / User Interface, User Interface / IA, Web Design, Web Development Budget: €250 - €750 EUR
26 Dec 2025 22:50 GMT
Oula.co Complete UX/UI Redesign Category: Figma, Graphic Design, SaaS, UI / User Interface, User Interface / IA, UX / User Experience, Web Design Budget: $250 - $750 USD
26 Dec 2025 22:50 GMT
Secure 3-Letter Xbox Gamertag Category: Account Management, Branding, Customer Support, Data Analysis, Market Research, Project Management, Research, Time Management Budget: $10 - $30 USD
Pokémon Card Shorts Editing Category: Adobe Premiere Pro, After Effects, Animation, Audio Services, DaVinci Resolve, Final Cut Pro, Sound Effects, TikTok, Video Editing, Video Production Budget: $30 - $250 USD
26 Dec 2025 22:48 GMT
2026 Personal Goal Planning Guidance Category: Personal Development, Research Writing, Self Organizing Map, Technical Writing, Time Management Budget: $15 - $25 USD
