We are seeking a skilled and dynamic Digital Paid Advertising Specialist to join our team, specialising in social media platforms. As a key member of our marketing team, you will be responsible for planning, executing, and optimising paid advertising campaigns across various social media channels to drive brand awareness, engagement, and conversions. Responsibilities: Develop and implement digital advertising strategies across social media platforms such as Facebook, Instagram, Twitter, YouTube, and Pinterest. Create, manage, and optimise paid advertising campaigns to achieve specific KPIs and objectives, including increasing website traffic, lead generation, app installs, and sales. Conduct thorough audience research and segmentation to target the right audience with relevant messaging and offers. Collaborate with the creative team to develop compelling ad creatives, including images, videos, ad copy, and landing pages. Monitor campaign performance, analyse key metrics, and provide actionable insights and recommendations for continuous improvement. Stay updated on industry trends, best practices, and platform updates to ensure effective campaign execution and optimisation. A/B test various ad elements (copy, creative, targeting, etc.) to improve campaign performance and ROI. Manage advertising budgets effectively to maximise results within allocated resources. Work closely with cross-functional teams, including content creators, designers, and analytics specialists, to align advertising efforts with overall marketing objectives. Stay informed about changes in social media algorithms, ad policies, and regulations to ensure compliance and mitigate risks. Qualifications: Proven experience (3 years or more) in digital advertising, with a focus on social media platforms. In-depth knowledge of social media advertising platforms, including Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads, etc. Strong analytical skills and experience with data analysis tools to interpret campaign performance metrics and optimise results. Creative thinking and the ability to develop engaging ad creatives that resonate with target audiences. Excellent communication skills, both written and verbal, with the ability to articulate ideas, strategies, and results effectively. Detail-oriented with the ability to manage multiple projects simultaneously and meet tight deadlines. Experience with A/B testing methodologies and tools to optimise ad performance. Ability to work independently and collaboratively in a fast-paced, dynamic environment. Relevant certifications (e.g., Facebook Blueprint, Google Ads Certification) are a plus. Join our team and play a pivotal role in driving our digital advertising efforts to new heights. If you are passionate about social media marketing and have a proven track record of delivering results through paid advertising campaigns, we want to hear from you!
Quick Web Text Data Entry Category: Data Entry, Data Extraction, Data Management, Data Processing, Excel, Google Sheets, Internet Research, Web Search Budget: $250 - $750 USD
Teen Skincare Ad Copywriting Category: Advertising, Branding, Content Writing, Copywriting, Creative Writing, Product Descriptions, SEO Writing, Social Media Marketing Budget: ₹100 - ₹400 INR
11 Jan 2026 17:01 GMT
Short Product Promo Editor Category: Adobe Premiere Pro, After Effects, Animation, DaVinci Resolve, Final Cut Pro, Video Editing, Video Post Editing, Video Services Budget: $10 - $30 USD
11 Jan 2026 17:01 GMT
Creative Video & Image Content Specialist (AI + Real Human) Category: AI Content Creation, AI Design, AI Development, Animation, Content Creation, Digital Art, Digital Marketing, Graphic Design, Social Media Marketing, Video Production Budget: $10 - $30 USD
11 Jan 2026 16:59 GMT
WordPress SaaS Authentication Plugin Category: API Development, HTML, OAuth, PHP, Software Architecture, Web Development, Web Security, WordPress Budget: €2 - €6 EUR
11 Jan 2026 16:59 GMT
Secure Background Check Portal Category: API Development, Cloud Security, Database Management, Encryption, HTML, MySQL, Payment Gateway Integration, PHP, Software Architecture, Web Development Budget: $750 - $1500 CAD
