We are seeking a skilled and dynamic Digital Paid Advertising Specialist to join our team, specialising in social media platforms. As a key member of our marketing team, you will be responsible for planning, executing, and optimising paid advertising campaigns across various social media channels to drive brand awareness, engagement, and conversions. Responsibilities: Develop and implement digital advertising strategies across social media platforms such as Facebook, Instagram, Twitter, YouTube, and Pinterest. Create, manage, and optimise paid advertising campaigns to achieve specific KPIs and objectives, including increasing website traffic, lead generation, app installs, and sales. Conduct thorough audience research and segmentation to target the right audience with relevant messaging and offers. Collaborate with the creative team to develop compelling ad creatives, including images, videos, ad copy, and landing pages. Monitor campaign performance, analyse key metrics, and provide actionable insights and recommendations for continuous improvement. Stay updated on industry trends, best practices, and platform updates to ensure effective campaign execution and optimisation. A/B test various ad elements (copy, creative, targeting, etc.) to improve campaign performance and ROI. Manage advertising budgets effectively to maximise results within allocated resources. Work closely with cross-functional teams, including content creators, designers, and analytics specialists, to align advertising efforts with overall marketing objectives. Stay informed about changes in social media algorithms, ad policies, and regulations to ensure compliance and mitigate risks. Qualifications: Proven experience (3 years or more) in digital advertising, with a focus on social media platforms. In-depth knowledge of social media advertising platforms, including Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads, etc. Strong analytical skills and experience with data analysis tools to interpret campaign performance metrics and optimise results. Creative thinking and the ability to develop engaging ad creatives that resonate with target audiences. Excellent communication skills, both written and verbal, with the ability to articulate ideas, strategies, and results effectively. Detail-oriented with the ability to manage multiple projects simultaneously and meet tight deadlines. Experience with A/B testing methodologies and tools to optimise ad performance. Ability to work independently and collaboratively in a fast-paced, dynamic environment. Relevant certifications (e.g., Facebook Blueprint, Google Ads Certification) are a plus. Join our team and play a pivotal role in driving our digital advertising efforts to new heights. If you are passionate about social media marketing and have a proven track record of delivering results through paid advertising campaigns, we want to hear from you!
Godot 4 Game Development -- 3 Category: 2D Game Art, Android, Game Design, Game Development, Game Testing, Godot, Unity 3D Budget: $15 - $25 USD
13 Apr 2026 04:03 GMT
The Midlife Reset 2 Category: Content Management System (CMS), Digital Marketing, Email Marketing, Funnel, Lead Generation, SEO, Social Media Marketing, Web Development, Website Optimization Budget: $30 - $250 USD
Educational Whiteboard Video Series Category: 2D Animation, After Effects, Animation, Caricature & Cartoons, Creative Writing, Illustration, Video Production, Voice Over Budget: ₹12500 - ₹37500 INR
13 Apr 2026 04:00 GMT
WordPress Redesign & Content Refresh www.ophear.com Category: Content Management System (CMS), Content Writing, Copywriting, Graphic Design, SEO Writing, Web Design, Web Development, WordPress, WordPress Design Budget: $30 - $250 USD
13 Apr 2026 03:59 GMT
Project for Raman M. Category: Figma, Figma AI, Graphic Design, Web Design Budget: $10 - $30 CAD
13 Apr 2026 03:59 GMT
AI Collector Market Videos Category: AI Content Creation, AI Image Editing, AI Research, AI Writing, Animation, Video Editing, Video Production, Voice Talent Budget: $15 - $25 USD
13 Apr 2026 03:58 GMT
Dynamic YouTube & Reel Editing Category: Adobe Premiere Pro, After Effects, Color Grading, DaVinci Resolve, Sound Design, Video Editing, Video Production, Video Services Budget: ₹12500 - ₹37500 INR
Fintech Loan Distribution Platform Development Category: API Integration, FinTech, HTML, PHP, Software Architecture, Software Development, Web Development, Web Design Budget: $250 - $750 USD
