Important Note:
This is a task-focused engagement to resolve specific issues with precision, not a monthly fee arrangement. Issues and errors are resolved by experts without delay.
Job Description:
Seeking a Magento 2.4 Specialist to resolve SEO and indexing issues affecting search performance. Critical issues persist despite prior efforts. Requires Magento expertise, Google Search Console familiarity, and advanced troubleshooting skills.
Work to Do:
1. Excluded Pages
Number of Links: 16
Details: Pages excluded due to "noindex" tags.
Tasks: Adjust "meta robots" settings in Admin > Content > Design > Configuration and correct database settings via script or SQL. Clear cache and revalidate.
2. Crawled but Not Indexed
Number of Links: 140
Details: Content duplication or technical conflicts.
Tasks: Reduce duplicates via Stores > Configuration > Catalog > SEO, ensure unique content in Products > Catalog, and update XML sitemap for high-value pages.
3. Duplicate Pages
Number of Links: 16
Details: Incorrect canonical URLs selected by Google.
Tasks: Enable canonical tags in Stores > Configuration > Catalog > SEO, manually adjust problematic URLs, and validate in Google Search Console.
4. Server Errors (5xx)
Number of Links: 140
Details: Logs are clean, PHP configurations are optimized, and database queries are tuned.
Tasks: Audit server settings, analyze peak loads, and use performance tools like New Relic to identify bottlenecks.
5. Redirect Errors
Number of Links: 1
Details: Redirect error causing indexing issues.
Tasks: Audit Marketing > URL Rewrites, correct .htaccess or server redirects, and validate using online tools.
6. Indexed but Blocked by Robots.txt
Number of Links: 12
Details: URLs indexed but blocked by robots.txt.
Tasks: Update robots.txt in Content > Design > Configuration, align with meta robots tags, and validate in Google Search Console.
7. Duplicate Pages Without Canonical Tags
Number of Links: 7
Details: Pages lack canonical definitions.
Tasks: Define canonical URLs in Products > Catalog, remove duplicates via Marketing > URL Rewrites, and validate.
Additional Issues:
Unminified JavaScript and CSS
Number of Issues: 600
Details: Reducing page load times.
Tasks: Enable built-in minification under Stores > Configuration > Advanced > Developer and use external tools for further optimization.
Broken External Links
Number of Issues: 29
Details: Broken links impact SEO and usability.
Tasks: Identify and replace invalid links in Content > Pages or through database queries.
Duplicate or Missing H1 Tags
Number of Issues: 29
Details: SEO confusion due to duplicate or missing H1 tags.
Tasks: Update or add H1 tags in Content > Pages or through the Magento editor.
Images Without Alt Text
Number of Issues: 3
Details: Missing alt text reduces accessibility.
Tasks: Add descriptive alt attributes to images in Products > Catalog or Media.
Redirect Chains (3xx)
Number of Issues: Multiple
Details: Inefficient redirects.
Tasks: Resolve issues in Marketing > URL Rewrites or server configurations.
Required Skills:
- Magento 2.4 expertise and technical SEO.
- Advanced debugging and server optimization.
- Familiarity with Google Search Console, canonical tags, and XML sitemaps.
Preferred Skills:
- Experience with New Relic or similar tools.
- Proficiency in PHP, MySQL, and server-level settings.
- Knowledge of advanced SEO strategies for eCommerce. |
