Work Production Brief: sparkling Wine Label and Branded Product Mockups Project Overview: This project involves creating a portfolio of branded products for a brand, starting with the design of a sparkling wine label. A sparkling wine label design. Mockups of the label applied to a bottle. Mockups of the logo applied to branded merchandise such as a sun umbrella, t-shirt, and baseball cap iphone cover etc. Design Direction: The concept should reflect a modern, playful, and chic tone to resonate with the brand identity - shared when job is accepted. The designs should feel aspirational yet approachable, ideal for a sparkling wine product that exudes a sense of celebration and lifestyle. Key Details for the Wine Label: Shape: Consider a heart-shaped outline for the label to emphasize warmth, love, and vibrancy. Typography: Modern, clean, and elegant fonts that highlight sophistication. Color Scheme: A combination of rich reds, golds, or blush tones to tie into a romantic, celebratory vibe. Imagery/Logo: Incorporate elements such as: A minimalist heart design for the outline or accent. Subtle effervescent patterns to symbolize bubbles and the sparkling nature of the wine. Content on the Label: Brand Name: to be announced once job confirmed Tagline: (Optional, e.g., “Beyond Existential Pleasure”) Product Description: Methode Champenoise Volume: 750ml ABV 12.5% Produit de France
Deliverables: Digital image of the wine label design - not essential for high resolution Bottle mockup with the label applied digital only Mockups of the laptop case, iphone case sun-brella, t-shirt, and baseball cap, zippo lighter, soda can - all with the logo Presentation storyboard/mood board showcasing all designs for a cohesive brand feel. Timeline: Draft label design: Completion Tomorrow Jan 26 Bottle and merchandise mockups: Jan 26 Final presentation delivery: Jan 26 Notes: Feel free to iterate on the heart-shaped design, but ensure it aligns with the chic, celebratory tone of the brand The goal is to capture the brand’s potential for diverse applications and create excitement
Professional Capability Statement Design Category: Brochure Design, Business Development, Business Plan Writing, Graphic Design, User Interface / IA Budget: $250 - $750 AUD
