Scope of Work: Petabolix (www.petabolix.com) Home Page Redesign (People Per Hour Posting)
Project Overview:
We seek a skilled web designer and developer to revamp the Petabolix home page using AI-driven enhancements while ensuring the site is engaging, user-friendly, and science-based. The primary audience will shift from veterinarians to pet owners, making the experience fun, approachable, and informative while maintaining credibility through evidence-based pet nutrition guidance. Go through the site and get a pet food recommendation to understand the process.
Project Requirements:
1. Target Audience Shift:
a. Modify the content and structure to focus on pet parents rather than veterinarians.
b. Ensure the tone is friendly, inviting, and easy to navigate, while keeping a core of science-backed insights.
2. Design & Aesthetic Improvements:
a. Maintain the current color scheme as a base but allow for additional complementary colors to enhance
engagement.
b. Improve the user flow and content structure for clarity and ease of use.
3. Home Page Content & Section Reordering:
a. Hero Header: Keep the existing main banner as the first visual element.
b. Free Pet Food Recommendation (Diet Recommendation):
- Introduce an illustration or animation showing how users enter their pet’s details.
- Include a visual representation of the recommendation results (currently available on the website).
c. Remove the "Analyze and Compare" Section to streamline the page.
d. Nutrition Assessment:
- Display an example of a detailed nutrition report to illustrate its value.
e. Feeding Guide:
- Showcase a sample feeding guide to help users understand how to properly feed their pets.
f. Personalized Nutrition Consultation ($159.00):
- Feature an image of a virtual consultation with a Ph.D. nutritionist to emphasize the value of expert advice.
4. Technical Implementation:
a. Base Code: The website should remain built with HTML and CSS for easy maintenance.
b. Ensure a responsive, mobile-friendly design for optimal user experience.
5. Text & Copywriting Enhancements:
a. Rewrite text to be friendly, engaging, and informative while maintaining professional credibility.
b. Improve clarity, readability, and flow to enhance user trust and engagement.
6. Strong Call-to-Action (CTA):
a. Add a clear and compelling CTA encouraging users to get their Free Pet Food Recommendation.
Ideal Candidate:
• Experience in website design and development (HTML/CSS)
• Strong understanding of user experience (UX) design
• Ability to create AI-enhanced illustrations or animations
• Familiarity with pet-related or health-focused websites (preferred but not required)
• Ability to optimize copywriting for engagement and clarity
Project Timeline & Budget:
• Estimated Duration: 2 weeks]
• Budget: $100 |
