Casa Chiropractic is a wellness brand driven by the spirit of community and shared healing. Our mission is captured in our tagline "Welcome Home to Wellness," and we want our logo to feel as inviting, warm, and trust-inspiring as a family welcoming you into their home. We are looking for an iconic, circular logo design that is both simple and bold—instantly recognizable whether it's on a large outdoor signboard or on a small business card. While many chiropractic logos incorporate spines, we specifically request that the design does not include a spine image; instead, we wish to capture the essence of community and togetherness. For instance, a conceptual image of a group of people or a family walking toward or being gathered around a house could be explored.
## Objectives & Key Messages
- Convey a deep sense of belonging, trust, and community.
- Express the idea of "home" as a warm, secure destination for health and wellness.
- Establish Casa Chiropractic as a modern yet culturally resonant brand that values people.
- Ensure that the design is simple, bold, and memorable—it must communicate the brand message clearly, even at small or large scales.
At project kick-off, the successful candidate will receive our full Casa Chiropractic Brand Guide, which details our established color palette, typography, and overall visual identity.
## Design Specifications
### Logo Shape
- Circular. The logo should look balanced and organized within this format.
### Style
- Simple, minimalistic, yet inviting; avoid overly complicated detail. The design should be flat or use minimal gradients so that it remains clean on every medium.
### Imagery
- Explore the concept of a house as a welcoming element. Consider subtle, abstract representations (for example, a simplified outline of a roof or door) interwoven with figures or shapes that represent people/family/community.
- Avoid literal images of a spine.
### Typography
- Consider a typeface that is modern but with a touch of luxury. The lettering should be legible in a variety of sizes. If the tagline "Welcome Home to Wellness" is part of the logo application, ensure it is clearly integrated without clutter.
### Colors
- Use a color palette that conveys warmth, reliability, and serenity. Suggestions might include warm neutrals, inviting blues or greens, or even earthy tones that hint at Filipino cultural roots of community and family.
### Technical Requirements
- Scalability: The logo must translate well from a large outdoor sign to a business card. It should retain its impact and legibility at different sizes and in monochrome or color.
- Iconography: The final design should feel iconic, so that it can be identified even without accompanying text.
- Mood: Trustworthy, welcoming, and uplifting; the design should feel like an invitation to join a community where wellness is a shared journey.
## Deliverables
### 1. Logo Design Files
- Primary logo in vector format (AI, EPS) and high-resolution PDF
- High-resolution PNG files with transparent backgrounds for digital and print use
- Black & white (monochrome) variations
- A simplified icon version (if applicable) for social media avatars or favicons
- A style guide document outlining the logo usage, color palette, and recommended typography
### 2. Variations
- Full-color version
- Reversed or one-color version (for dark backgrounds)
- Horizontal and vertical lock-up options if necessary
### 3. Documentation
- Clear guidelines for usage (minimum size, spacing, incorrect usage examples, etc.)
- A brief rationale explaining how the logo meets the key messages of community, welcoming home, and trust
## Additional Considerations
- The design should remain true to Casa Chiropractic's brand personality—which emphasizes familial warmth combined with professional clinical care.
- The concept of a "house" or "home" should be integrated subtly so the logo isn't overly literal. Think abstract symbols or modern line-art that hint at a home without being cliché.
- Consider the interplay between negative and positive space to create a balanced design—this could be an effective method to evoke community (e.g., figures emerging from within a house silhouette).
- Ensure that the final design is both timeless and distinctive. If revisiting design trends, use them only to augment rather than dictate the final outcome.
- We welcome your creative interpretations, but please ensure that the logo remains understandable at a glance and functions well across digital, print, and environmental applications. |
