## Freelance Video Ads Specialist - Google Ads Ecommerce (Jewellery)
**Job Title:** Freelance Video Ads Specialist (Google Ads Ecommerce - Jewellery)
**Project Scope:** Creation of high-performing video advertisements for Google Ads campaigns, specifically for ecommerce jewellery clients (engagement rings and related products).
**Responsibilities:**
* **Concept Development & Scripting:**
* Independently develop compelling video ad concepts based on provided product range or specific product selections.
* Create engaging and concise scripts that highlight key product features and benefits.
* Understand and effectively communicate the unique selling propositions of high-end jewellery.
* **Video Production & Editing:**
* Produce professional-quality video ads that adhere to Google Ads specifications (duration, formats, resolutions, etc.).
* Utilize high-quality visuals, including product close-ups, lifestyle shots, and potentially motion graphics.
* Employ effective editing techniques to create visually appealing and engaging videos.
* Be able to create multiple variations of the same video, to allow for A/B testing.
* **Technical Proficiency:**
* Demonstrate a thorough understanding of Google Ads video ad specifications and best practices.
* Ensure videos are optimized for various devices and screen sizes.
* Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).
* Understand and implement aspect ratios, and file sizes required for google ads.
* **Ecommerce Expertise:**
* Possess a strong understanding of ecommerce marketing principles and conversion optimization.
* Create video ads that drive traffic and conversions for online jewellery sales.
* Understand how to highlight product details in a way that generates sales.
* **Independent Workflow:**
* Work independently with minimal supervision, taking initiative to develop and execute video ad concepts.
* Effectively manage project timelines and deliverables.
* Communicate clearly and proactively regarding project progress.
* Ability to work to tight deadlines.
* **Product Knowledge:**
* Ability to understand the beauty and value of high end jewellery, and translate that into video format.
* Ability to highlight the important aspects of engagement rings, such as the 4 C's, and the materials used.
**Required Skills & Experience:**
* Proven experience creating successful video ads for Google Ads ecommerce campaigns.
* Extensive knowledge of Google Ads video ad specifications and best practices.
* Portfolio showcasing high-quality video ads for ecommerce clients, ideally within the jewellery or luxury goods industry.
* Strong understanding of visual storytelling and marketing principles.
* Excellent communication and project management skills.
* Ability to work independently and meet deadlines.
* Experience creating video ads specifically for jewellery products.
**Deliverables:**
* High-quality video ads optimized for Google Ads (multiple variations per product/range).
* Scripts and storyboards (if applicable).
* Final video files in required formats and resolutions.
**Project Requirements:**
* Access to product images and/or videos.
* Website URL for product information.
* Clear communication of product range or specific products to be promoted.
**Desired Qualities:**
* Creative and innovative mindset.
* Attention to detail.
* Proactive and reliable.
* Passion for creating visually stunning and effective video ads. |
