1. Introduction
GreenLight is seeking proposals from qualified freelance digital marketing and SEO specialists to optimize our newly installed WordPress website templates and three sub-domains. Our objective is to enhance search engine visibility, ensure full compliance with Google Search Console best practices, and update our AdWords campaign for an effective relaunch.
Our website domain has been online for over 10 years and has established effective SEO and AdWords so it is an update to this and also making sure all previously ranked pages are effectily captured in the new websites. They are 4 seperate WordPress installations.
We require the selected freelancer to incorporate AI tools and the latest SEO techniques to ensure our website is discoverable by both traditional search engines and emerging AI search tools.
2. Project Scope
2.1. SEO & Google Search Console Optimization
- Conduct a full SEO audit of the main website and three sub-domains.
- Address all technical SEO issues, including indexing, crawling, and site speed improvements.
- Optimize metadata, headings, schema markup, and structured data.
- Ensure AI-friendly content optimization for AI-powered search tools.
- Implement best practices for Core Web Vitals.
- Set up and optimize Google Search Console, resolving any existing errors and ensuring complete visibility.
- Improve website accessibility and mobile-friendliness.
2.2. AI-Driven SEO Strategy
- Utilize AI tools for keyword research, content recommendations, and performance tracking.
- Ensure website content is structured for AI-driven search engines and voice search.
- Leverage AI-driven competitive analysis to improve rankings and authority.
- Develop a long-term AI-powered content strategy for ongoing SEO improvements.
2.3. Google AdWords Campaign Relaunch
- Review and update existing campaigns to align with the new website structure.
- Optimize keyword strategy and ad copy using AI-driven analysis.
- Implement audience segmentation, retargeting, and performance tracking tools.
- Ensure all ads comply with the latest Google Ads policies and best practices.
- Set up automated bidding strategies for cost-effective performance.
3. Proposal Requirements
Interested freelancers should submit a proposal including:
Freelancer Overview:
- Background, years of experience, and relevant case studies.
- Any relevant certifications or qualifications.
Proposed Strategy:
- Approach to SEO and Google Search Console optimization.
- AI tools and methodologies to be used.
- Plan for optimizing Google AdWords campaigns.
Project Timeline:
- Estimated timeline for implementation and expected milestones.
Budget & Pricing Structure:
- Fixed project pricing.
References & Past Work:
- Examples of previous work in SEO and AdWords campaign management.
- Client references, if available.
Website domain: www.green-light.co.uk
ANY CONTACT MADE DIRECTLY WILL BE IGNORED AND WILL STRIKE YOUR PROPOSAL OUT.
ALL COMMUNICATION IS TO BE MADE VIA PEOPLEPERHOUR ONLY!!
THANK YOU |
