Expected duration: Ongoing
About Rags & Bert’s
We are an award-winning Doggy Daycare based in Reading offering:
• Doggy Daycare
• Dog Hotel
• Doggy Dayboarding
• Puppy Training and Socialisation
• The Grooming Pod
Objective
We are launching a new Doggy Daycare Centre in a new location and need expert support with Facebook Ads and Google Ads to drive awareness and generate bookings ahead of our grand opening. As a new brand in the area, we need to establish trust and visibility quickly.
Key Challenges
• Brand Awareness: We are unknown in the new area, so we need to introduce ourselves effectively.
• Competitive Market: There are established competitors, and we need to stand out.
• Local Targeting: We need to attract dog owners within a specific radius of our new location – likely to be a 5 to 7 mile radius.
• Pre-Launch & Post-Launch Strategy: We want to build momentum before the opening and continue driving engagement afterward.
What We Need from an Agency
• Paid Social (Facebook & Instagram Ads):
o Awareness campaigns to introduce our brand
o Lead generation campaigns to drive sign-ups and enquiries
o Retargeting to engage interested audiences
• Google Ads (Search & Display):
o Targeted search campaigns for key terms (e.g., “dog daycare at location”)
o Localized ads to attract nearby dog owners
o Display campaigns to build brand recognition
• Measurement & Reporting:
o Clear KPIs to track performance (clicks, conversions, sign-ups)
o Ideally integration with our CRM – GoHighLevel
o Recommendations for ongoing optimisation
Budget & Timeline
• Campaign Launch: Ideally starting in June to build awareness pre-opening.
• Budget: Open to recommendations based on expert advice and knowledge of local campaigns.
We are looking for a freelance expert with proven experience in local business marketing, pet-related services, or similar industries. We’re keen to hear your strategic approach, creative ideas, and expected outcomes.
We look forward to your proposals on how you could help us achieve our goals. I would like to get all proposals back to me by 28 March.
If you have any questions or would like to have an initial conversation, please feel free to email me and we can set up a phone call. |
