Job Title: Virtual Assistant – Digital Marketing & Business Development
Job Type: Part-Time / Full-Time (Flexible)
Location: Remote
Hourly Rate: £10 - £25 (Depending on Experience)
Job Overview:
We are a London-based casket supplier looking for a proactive and detail-oriented Virtual Assistant to help us improve our online visibility, SEO, social media engagement, and business outreach. This role requires someone with experience in lead generation, marketing, and relationship-building with industry professionals.
Key Responsibilities:
1. SEO & Online Visibility
• Optimize our website for Google search rankings (targeting keywords like “buy casket London,” “affordable funeral caskets UK”) • Manage Google My Business and ensure all details are accurate and optimized • Create and run Facebook & Instagram ads targeted at potential customers
2. Social Media & Content Marketing
• Manage Facebook, Instagram, and LinkedIn accounts • Create and schedule posts to build brand awareness • Encourage customers to leave Google reviews and testimonials • Write blog posts on funeral planning, grief support, and choosing the right casket
3. Business Outreach & Lead Generation
• Contact Independent Funeral Planners, Celebrants, Hospices, Will Writers, and Care Homes to discuss partnerships • Research and connect with bereavement support groups and charities to be listed as a trusted supplier • Follow up with leads via email, phone, or social media
4. Traveller Community Engagement
• Join Traveller and Gypsy Facebook groups to engage with potential customers • Post and respond to inquiries about our caskets • Explore advertising options in The Travellers’ Times and Traveller Movement
Required Skills & Experience:
✔ Proven experience in SEO, social media marketing, and lead generation ✔ Strong writing and communication skills ✔ Experience in email outreach and business networking ✔ Ability to research and identify potential partnerships ✔ Comfortable working independently and providing weekly progress updates
Preferred (But Not Required):
✔ Experience working with funeral industry businesses ✔ Understanding of the Traveller community and their funeral traditions ✔ Background in content writing or blog management
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