1001 Freelance Projects
Latest Projects from
Freelance Marketplaces
View Project
View this project in detail
(Note: you will be redirected to external marketplace)
Project title:
PPC Campaign for a excess stock sale
Posted by:
External project from PeoplePerHour
Started:
19-Mar-2025 16:08 GMT
Description:
We are a children's clothing wholesaler and retailer called Caremelo Kids.
We have a warehouse of stock valued at £400,000 (retail price). They aim to generate at least £200,000 in sales from this stock. The client is considering two primary strategies:

Offering bulk purchase discounts to wholesale buyers.

Running a PPC campaign to sell the stock directly to consumers online.

The client is seeking expert guidance on the most effective approach and execution to achieve their revenue target.

Campaign Objectives:

Primary Goal: Generate £200,000 in sales from the existing stock.

Secondary Goals:

Clear warehouse stock efficiently.

Maximise return on ad spend (ROAS).

Build brand awareness and customer loyalty for future campaigns.

Target Audience:

Bulk Purchase Strategy:

Wholesale buyers, small retailers, and daycare centers.

Businesses looking for discounted children's clothing in bulk.

Direct-to-Consumer Strategy:

Parents and caregivers of children aged 0-12.

Bargain hunters, seasonal shoppers, and eco-conscious buyers (if stock is sustainable).

Key Considerations:

Stock Details:

Total retail value: £400,000.

Product mix: Specify categories (e.g., baby clothes, toddler wear, seasonal items).

Condition of stock: New, overstock, or clearance items.

Pricing Strategy:

Determine if bulk discounts (e.g., 50% off for wholesale buyers) or individual discounts (e.g., 30% off for retail customers) are more viable.

Consider bundling options (e.g., "Buy 3, Get 1 Free").

Platforms:

Google Ads (Search and Shopping).

Facebook and Instagram Ads (visual appeal for children's clothing).

Timeline:

Urgency: The client wants to clear stock quickly.

Campaign duration: 4-8 weeks (to be confirmed based on strategy).

Proposed Strategies:

Bulk Purchase Campaign:

Target wholesale buyers with tailored ads highlighting bulk discounts and fast shipping.

Use LinkedIn and Google Search Ads to reach B2B audiences.

Direct-to-Consumer Campaign:

Leverage visually appealing Facebook and Instagram Ads to showcase products.

Use Google Shopping Ads to capture high-intent shoppers.

Create urgency with limited-time offers and countdown timers.

Hybrid Approach:

Combine both strategies, allocating budget based on potential ROI.

Test and optimise to focus on the most profitable channel.

Budget:

Total PPC budget: To be determined (client to specify).

Recommended allocation: 10-15% of the target revenue (£20,000-£30,000) for ad spend.

KPIs and Reporting:

Key Metrics:

Revenue generated.

ROAS (target: 5:1 or higher).

Cost per acquisition (CPA).

Click-through rate (CTR) and conversion rate.

Reporting Frequency:

Weekly performance reports with insights and recommendations.

Final campaign analysis with ROI breakdown.

Next Steps for Freelance PPC Experts:

Submit a proposal outlining:

Recommended strategy (bulk, direct-to-consumer, or hybrid).

Proposed platforms and ad formats.

Budget allocation and expected ROI.

Timeline and key milestones.

Include examples of past successful campaigns (if applicable).
Project ID:
3426924
Project category:
Project budget:
View this project in detail
(Note: you will be redirected to external marketplace)
Last Projects / Browse Projects
  Project Started
Develop an Online Membership Management System for a Professional Association
Category: Graphic Design, HTML, MySQL, PHP, Web Design
Budget: $2500 - $5000 USD
21 Dec 2025 21:25 GMT
Product Marketing & Consulting Strategy
Category: Article Writing, Business Consulting, Consulting, Facebook Marketing, Internet Marketing, Market Analysis, Market Research, Marketing, Marketing Strategy, Product Marketing
Budget: €30 - €100 EUR
21 Dec 2025 17:04 GMT
Peningkatan Strategi Pemasaran Konten TikTok dan Layanan Editing Video - 21/12/2025 11:50 EST
Category: Social Media Management, Social Media Marketing, Video Editing, Video Production, Video Services
Budget: $2 - $8 USD
21 Dec 2025 17:04 GMT
Buat Konten Instagram Menarik
Category: Content Creation, Content Writing, Copywriting, Creative Writing, Digital Marketing, Instagram Marketing, Social Media Management, Social Media Marketing
Budget: $15 - $25 USD
21 Dec 2025 17:04 GMT
Modern Bathroom CAD Design
Category: 3D Design, 3D Drafting, 3D Modelling, 3D Rendering, AutoCAD, Building Design, CAD / CAM, Interior Design
Budget: min £36 GBP
21 Dec 2025 17:04 GMT
Research Topic on Ship Recycling Regulations
Category: Academic Writing, Article Writing, Legal Research, Report Writing, Research, Research Writing, Sustainability, Technical Writing
Budget: €250 - €750 EUR
21 Dec 2025 17:03 GMT
Long-Term Creative Virtual Assistant
Category: Adobe Audition, Adobe Illustrator, Photoshop, After Effects, Audio Editing, Audio Services, Graphic Design, Video Editing, Video Production, Virtual Assistant
Budget: $2 - $8 USD
21 Dec 2025 17:02 GMT
Formal Spanish Video SRT Translation
Category: Editing, English (US) Translator, English Translation, Spanish Translator, Subtitles & Captions, Transcription, Translation, Video Editing
Budget: €12 - €21 EUR
21 Dec 2025 17:02 GMT
Dynamic Entertaining YouTube Shorts - 21/12/2025 11:48 EST
Category: Adobe Premiere Pro, After Effects, Animation, Video Editing, Video Post Editing, Video Processing, Video Production, Video Services
Budget: ₹100 - ₹400 INR
21 Dec 2025 17:01 GMT
Polymarket Analytics & Bot
Category: API Development, Automation, Bot Development, Data Analysis, Google Analytics, PHP, Python, Software Architecture
Budget: $10 - $300 USD
21 Dec 2025 17:00 GMT
Custom E-commerce Website Development
Category: JavaScript, Magento 2, PHP, Symfony PHP, Tailwind CSS
Budget: ₹600 - ₹1500 INR
21 Dec 2025 17:00 GMT
Wedding Photo & Video Coverage
Category: After Effects, Cinematography, Drone Photography, Lighting, Lighting Design, Photo Editing, Photography, Video Editing, Video Production, Videography
Budget: ₹37500 - ₹75000 INR
21 Dec 2025 16:58 GMT
Full stack developer
Category: Backend Development, CSS, Frontend Development, Full Stack Development, HTML, JavaScript, Next.js, Node.js, React.js, Tailwind CSS
Budget: ₹600 - ₹1500 INR
21 Dec 2025 16:58 GMT
Blendshape Creation & glTF Export
Category: 3D Animation, 3D Modelling, Three.js
Budget: $30 - $250 USD
21 Dec 2025 16:58 GMT
Digital Files Data Entry
Category: Copy Typing, Data Analysis, Data Cleansing, Data Entry, Data Management, Data Processing, Excel, Google Sheets
Budget: ₹750 - ₹1250 INR
21 Dec 2025 16:57 GMT
Browse All Projects
Projects by Skills ...
android
ajax
asp
aspnet
cms
cpp
csharp
css
delphi
design
drupal
excel
facebook
flash
html
java
javascript
joomla
iphone
mysql
photoshop
php
python
ruby
seo
sql
sysadm
translate
typing
twitter
vbnet
xml
wordpress
writing
New!
Проекты на русском
(Projects in Russian)

Copyright © 2005-2025
1001 Freelance Projects