I need complete branding created for a children's, space themed business.
Some bullet points about the business/brief: -The business is aimed at children up to the age of 8 years old -The business is a soft play centre -The theme is outer space -The working title of the business is 'Alien Adventures - Fun in another galaxy'
-I'd like a logo and title designed -Create an alien mascot for the business that is fun and easily recognisable (sample image attached) -Colours that I'd like incorporated for certain are blue, purple and green. I am also open to suggestion on other colours. -The branding is to be used across the business from signage to website and potentially logos on staff t-shirts, so this must be uniform in look, colour etc. -The branding should evoke a sense of fun and curiosity but at the same time be very familiar through its use of space iconography for the age group. -Despite it being aimed at children, the branding should be sleek and not very cluttered, so that it is memorable.
Vision statement To be recognised as a leading children’s recreational outlet, synonymous with
Mission statement We offer an imaginative, otherworldly environment that allows young minds to grow physically, socially and emotionally through play.
Brand promise A quality experience, a core memory made. Growing the imagination, one play at a time. Inspiring confidence, one play at a time.
Brand values Community, joy,
Target audience From birth to age 8
Brand positioning All aboard the sensory spaceship - step in, switch off.
Competitive advantage A wholesome experience for parent and child alike
