Brand 1: Akita
Brand Overview:
Akita is a high-end eyewear brand inspired by the strength, elegance, and loyalty of the Akita dog breed. The brand is focused on offering eyewear that combines durability with luxurious design. It appeals to professionals and fashion-conscious individuals who seek timeless style and dependability.
Design Goals:
Create a luxury feel through clean, sophisticated, and minimalist designs.
Evoke the strength and loyalty associated with the Akita breed, with an emphasis on timelessness and quality.
The logo should feel modern but also elevated, using elegant typography and subtle iconography.
Logo Design:
Icon: Consider incorporating a stylized Akita dog, or something abstract that symbolizes strength and precision (sharp lines, geometric shapes).
Typography: Use a modern serif or custom typeface that conveys elegance, with a clean and strong presence.
Color Palette:
Primary: Black or dark charcoal for luxury.
Accent: Metallic silver, gold, or deep red to highlight the brand’s premium nature.
Additional Brand Elements:
Packaging: Elegant, minimalist packaging (e.g., matte black cases with velvet lining and an embossed logo).
Tone of Voice: Sophisticated and confident. The brand should feel premium and authoritative.
Visuals: Imagery should be strong and elegant, with high-end photography showcasing the glasses in refined settings.
Brand 2: NÕRA
Brand Overview:
NÕRA is a high-end, innovative eyewear brand that combines craftsmanship with sleek, modern design. The brand focuses on offering eyewear that feels both avant-garde and luxurious. It targets individuals who appreciate both modern aesthetics and quality craftsmanship.
Design Goals:
The logo should reflect contemporary elegance and refined minimalism.
NÕRA should evoke a sense of premium innovation with a focus on sleek, modern design elements.
The branding should feel unique and exclusive with a focus on elevated minimalism.
Logo Design:
Icon: Consider incorporating elements that reflect modernity and innovation, such as abstract shapes, unique line work, or negative space. A subtle geometric or organic form could work well.
Typography: Elegant serif or sans-serif fonts with sharp edges or minimalist lines. The lettering should feel modern yet luxurious.
Color Palette:
Primary: Deep jewel tones (emerald, sapphire, or ruby) paired with dark greys or black.
Accent: Metallic finishes like platinum or silver to enhance the luxurious feel.
Additional Brand Elements:
Packaging: Sleek and modern packaging, potentially using high-quality materials like leather or premium fabrics. Cases should reflect the minimalist design with a bold logo display.
Tone of Voice: Modern, innovative, and exclusive. NÕRA should feel fresh and forward-thinking.
Visuals: Clean, modern imagery with a focus on luxury, craftsmanship, and style. |
