An established sauna and ice bath business seeks a skilled digital marketer to develop and execute their Instagram strategy. The ideal candidate will have a proven track record of designing visually appealing, engaging content that attracts new followers and inspires customer interactions. Experience developing branding guidelines and content calendars is essential. The role involves posting 2-3 times daily with a mixture of original photos, reels, stories and curated industry content. Analytics tracking and monthly reporting on key metrics such as followers, engagement and conversions is also required. Additional responsibilities include developing innovative advertising campaigns, coordinating with partners for collaborations, and exploring new features to escalate the brand's presence on the platform. Experience in wellness, health and nature-based industries is preferred but not mandatory. Strong communication and time management skills are a must to keep the account consistently fed with fresh content. Proficiency with Instagram insights, analytics and advertising tools is important for strategic growth planning. This is a remote, contract-based position well suited for an experienced social media marketer seeking to showcase their visual storytelling and community building talents.
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