Insight and advice on the engagement performance of our members newsletters.
Areas we would like to focus on, to understand our performance and understand how we can grow and develop our engagement: • Engagement analysis: CTR, bounce rate and unsubscribe rate • Geographic and demographic segmentation: which regions or groups engage with which topics (UK vs Overseas, with potential to separate into international newsletter). Heatmap within Dot digital. • Content tagging and Performance mapping: manually or automatically tag each section in newsletter, for example, research, training, advocacy), then analyse performance over time. The content and performance mapping I think is of particular interest. We could also include these other areas, but we can do this in house also: • A/B testing: open rates and CTR improved/reduced based on small changes (subject lines, layouts, calls to action) • Heatmaps and scroll maps: where do people click within document, maximise engagement by using data to refine content. Could ask to identify most popular/least popular links by theme? • Qualitative feedback loop: Use quick polls, ask for feedback via a recurring survey link, adds context to quantitative data
Experience preference: Dotdigital and CMS experience, previous projects within medical or higher educational fields specifically looking at internal comms for a membership organisation. The ideal candidate has excellent data analysis skills, and can interpret engagement metrics, tag content themes, and turn complex data into simple, actionable insights. Experience in higher education is a bonus.
Copywriter manager to develop Category: Article Writing, Content Writing, Copywriting, Editing, Marketing, Proofreading Budget: min $50 USD
24 Oct 2025 04:03 GMT
Multichannel Voice AI Support Agent - 23/10/2025 07:53 EDT Category: AI Chatbot Development, AI Development, AI Model Development, AI Text To Speech, Android, Chatbot Prompt Writing, JavaScript, Natural Language Processing, PHP, Python Budget: ₹12500 - ₹37500 INR
24 Oct 2025 04:03 GMT
60K UK Email Extraction Category: Data Collection, Data Entry, Data Extraction, Data Management, Data Scraping, Email Handling, Email Marketing, Leads Budget: ₹600 - ₹1500 INR
24 Oct 2025 04:03 GMT
Professional Brand Poster and video Design Category: Adobe Illustrator, Photoshop, Advertisement Design, Branding, Graphic Design, Illustration, Logo Design, Poster Design, Print Design Budget: ₹600 - ₹1500 INR
24 Oct 2025 04:02 GMT
Daily MIS Report Updating and Sharing Category: Data Analysis, Data Entry, Data Management, Data Processing, Data Visualization, Database Management, Excel, Project Management Budget: ₹15000 - ₹20000 INR
24 Oct 2025 03:58 GMT
Flutter Debug & API Integration (Android and Iphone APP) Category: Android, API Development, API Integration, Dart, Debugging, Flutter, Mobile App Development, Mobile Development, REST API, Software Development Budget: ₹400 - ₹750 INR
24 Oct 2025 03:58 GMT
Bizerba XC Series Setup Category: Customer Support, Data Backup, Inventory Management, Point Of Sale, Project Management, Technical Documentation, Technical Support, Troubleshooting Budget: ₹12500 - ₹37500 INR
تطبيق ويب لتوصيل الطلبات للسوبرماركت Category: API Development, CSS, Express JS, JavaScript, Mobile App Development, MySQL, Node.js, React.js, User Interface / IA, Web Development Budget: $10 - $30 USD
24 Oct 2025 03:48 GMT
Chauffeur Booking Website Build Category: CMS, Graphic Design, HTML, Laravel, PHP, Vue.js, Web Development Budget: $250 - $750 USD
24 Oct 2025 03:47 GMT
Tata Group Comprehensive Analysis Category: Business Analysis, Business Consulting, Business Development, Business Management, Corporate Law, Financial Analysis, Financial Consulting, Market Research Budget: ₹600 - ₹1500 INR
24 Oct 2025 03:46 GMT
Commercial Homestay Architectural Design Category: 3D Design, 3D Modelling, 3D Rendering, Architectural Engineering, Architecture, AutoCAD, Building Architecture, Building Design, Home Design, Interior Design Budget: ₹12500 - ₹37500 INR
