-> Welcome Email for Subscribers: 5% off the first purchase. -> Birthday Automation: Free pillow spray for qualifying customers (conditional logic). -> All emails: Mobile-responsive, branded templates with social media links.
(2) Homepage & Product Display
-> "Best Sellers" Section: - Add Klarna financing badges ("Starting at [amount]") like Emma Sleep/Mattress Online.
-> Reviews Integration: - Loox App: I recommend Loox for its seamless Google/Trustpilot sync and visual appeal (better conversion than plain text reviews).
(3) Mobile Speed Optimization -> Diagnose and fix Lighthouse issues (e.g., image compression, lazy loading, code minification) to improve: - First Contentful Paint - Speed Index - Largest Contentful Paint
(4) Cart & Checkout Redesign -> Cart Layout: Add upsell widgets (e.g., "Frequently bought together"). -> Checkout: - Add a mattress removal option (+€50) as a checkbox. - Streamline steps to reduce friction.
(5) Additional Features -> Refer-a-Friend Program: Similar to Casper, using apps like Swell or ReferralCandy. -> Bundles: Create "Bundle & Save" collections (e.g., mattress + pillow + protector) with dynamic pricing.
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