Expected duration: 1 - 2 weeks 1. Project Objective Design, build and deploy an AI‑driven LinkedIn workflow that automatically generates and delivers personalised lead magnets to three Ideal Customer Profiles (ICPs)—law‑firm owners, IT consultants, and accountancy‑practice partners—so you increase qualified conversations and booked calls.
2. Business Context Current outreach: Heyreach.io Campaign #1 – re‑engage 1st‑degree connections Heyreach.io Campaign #2 – nurture post reactors Existing lead magnets: Business Growth Quiz, “Create Clarity” Playbook, podcast episodes, case study, ChatGPT‑powered Exit Blueprint. Other tools in stack: LinkedIn Sales Navigator, Apollo.io, Clay, Trigify. Strategic hook: Each ICP advises founders who want to scale and exit but lack a structured exit strategy; lead magnets must surface that pain and position your “scale‑to‑exit framework.”
3. Desired Future Workflow (high‑level) Detection Trigger on new 1st‑degree connection, post reaction, or saved search match. Enrichment & ICP Classification Pull firmographics via Apollo / Clay API (industry, headcount, role). Classify into ICP‑Law, ICP‑IT, ICP‑Accountancy (fallback = “Other”). Personalised Lead‑Magnet Generation Use OpenAI API (GPT‑4o) + prompt templates to create: A bespoke 2‑page PDF mini‑playbook (pain points + quick wins). A unique share‑link to your tailored ChatGPT Exit Blueprint (pre‑loaded with their context). Asset Production Render PDF via serverless doc generator (e.g., Documint, PDFLib, or HTML‑>Puppeteer). Store in S3 / CloudFront; capture public URL. Delivery Sequencing (via Heyreach) Day 0 DM: pattern‑interrupt hook + quiz link. Day 2 Auto‑follow‑up: drop personalised PDF link. Day 5 Nudge: invite to 15‑min “Exit Readiness Review” call. Feedback Loop Sync engagement data back to Airtable/CRM; score lead; auto‑stop on meeting booked.
4. Functional Requirements # Requirement Notes F1 Identify contact ICP via enrichment API and keywords in LinkedIn headline
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