I need a designer to create a video for me, brief is attached.
Objective
Create a dynamic, 20–25 second animated video for YouTube that showcases how Savvi, the money-saving website, supports people through key life milestones. The main video will be repurposed into four shorter clips (one for each milestone: moving house, getting married, having a baby, and starting school) to be used as social media shorts on Facebook and Instagram.
Audience
• Primary: Budget-conscious individuals and families (ages 30–40).
• Secondary: Anyone looking for smart financial solutions to navigate major life events.
Tone & Style
• Mood: Heartfelt, uplifting, and inspiring, with a touch of playful charm.
• Pace: Smooth, seamless transitions that create a sense of a continuous journey through life’s milestones.
Key Messages
• Savvi provides tailored, practical financial guidance for life’s big moments, helping users save money and build confidence at every stage.
• The platform offers step-by-step plans, education modules, and personalized tips to support users as they move house, get married, welcome a baby, or send a child to school.
• Savvi is a trusted partner, making financial decisions easier and empowering users to achieve their goals.
Deliverables
• One 20–25 second animated video for YouTube (showcasing all four milestones in a single narrative).
• Four individual short videos (each 5–7 seconds), focusing on a single milestone for use on Facebook and Instagram. |
