Project Overview:
We are an established event parking business located near major venues (Co-op Live Arena and Etihad Stadium in Manchester), offering secure, pre-bookable parking for event-goers. We are looking to build a custom CRM system that will centralise our operations, improve customer experience, automate marketing, and streamline admin tasks.
We are seeking an experienced CRM developer (or agency) to design and build a bespoke CRM platform that integrates seamlessly with our website and manages our:
Online booking system
Email and SMS marketing campaigns
Social media ad campaign management
Customer data and communication
Admin dashboard and reporting
Payment processing
Core Requirements:
Booking System Integration:
Integrate with our existing website (or rebuild as needed)
Real-time parking slot availability and bookings
Custom pricing for different event types
Pre-booking with confirmation emails/SMS
Editable customer info (car reg, contact details, etc.)
Admin interface to manage bookings, availability, pricing
CRM Functions:
Centralised customer database with full profiles and booking history
Tagging and segmentation based on behaviour or visit history
Pre-event and post-event automated communications
Integration with ticketing/calendar for scheduled events
Marketing Automation:
Email & SMS campaigns (Mailchimp, Twilio, or built-in)
Meta/Google ad audience sync and performance tracking
Funnel and conversion tracking
Analytics dashboards and lead source tracking
Admin Panel:
Dashboard showing key metrics (bookings, revenue, campaign performance
Customer database
User roles/permissions
Exportable reports (CSV/PDF)
Event scheduler/calendar view
Parking bay management (optional)
Integrations (where needed):
Payment Gateway (Stripe/PayPal)
Twilio (or other SMS providers)
Meta Ads / Google Ads APIs
Google Analytics / GA4
Booking widgets or calendar APIs (optional)
Deliverables:
Fully functioning CRM system with admin dashboard
Integrated website booking system
Automated email/SMS campaigns set up
Documentation and training for team use
Ongoing support option (if available)
Technical Preferences (Flexible):
Open to no-code/low-code platforms (GoHighLevel, HubSpot, etc.) if scalable and customisable
Custom builds preferred using modern stacks (Laravel, React, Node.js, etc.)
Must be responsive, secure, and GDPR compliant
About you:
We’re looking for someone with proven CRM development experience, ideally in B2C or e-commerce-type projects. Bonus if you’ve worked with event-based or bookings-driven businesses. You should be able to guide us on best practices for automation, integration, and data handling.
To Apply, Please Include:
A short proposal outlining your approach
Examples of similar CRM or booking system projects
Tech stack you propose using
Estimated timeline and cost
Post-launch support or retainer options (if offered) |
