Expected duration: Ongoing Our target audience is male hobbyists aged 25–55 based primarily in the United States, who are passionate about metal detecting, treasure hunting, and outdoor adventures.
They actively use metal detectors on beaches, riversides, forests, and historical sites. Many are part of local detecting communities or online groups, and they’re constantly searching for tools that improve efficiency, comfort, and success in the field.
They prefer real feedback and genuine demonstrations over overly polished ads. That’s why we want your video to feel authentic, personal, and experience-based — like you’re talking to a fellow detectorist.
Ideal video tone: Friendly, informative, and realistic — not overly scripted. Think of it as showing your own gear to a friend who just started detecting.
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