We're a UK-based Shopify store using Simprosys for our Google Shopping feed and Consentik for cookie consent. Despite sales coming through, conversions are not registering correctly in Google Ads, and key conversion actions are showing as Inactive.
We need an experienced Google Ads & Shopify tracking expert to:
Audit and fix the current Google Ads conversion tracking setup
Ensure all Enhanced Conversion events (purchase, add to cart, begin checkout, etc.) are firing and attributed correctly
Ensure Consentik’s integration with Consent Mode v2 is not blocking conversions unnecessarily
Confirm Simprosys feed isn’t being disrupted by any GTM or app conflicts
Our current setup includes: Shopify theme: Empire
Simprosys Google Shopping Feed App
Consentik Cookie Banner (Consent Mode v2 enabled)
Google Tag Manager
Google Analytics 4 (GA4) installed
Google Ads account with events configured via the new Google & YouTube app
Conversion goals are configured, but stuck as "Inactive" in Google Ads
GTM and gtag.js are loading correctly
What we need from you: Review GTM / gtag implementation for errors or duplicate tags
Confirm Consentik is passing consent signals correctly
Ensure Simprosys and Google & YouTube app don’t conflict
Make sure conversions are tracking and reporting correctly in Google Ads
Provide a clear explanation or short Loom video of what was fixed
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