The prompt provided is a project description for a Shopify expert developer. The description highlights the need for an experienced developer to audit and optimize the performance of an ecommerce website built on Shopify. The chosen developer will conduct a thorough code review and analysis of the entire site, evaluating various aspects that may impact search engine optimization, page loading speeds, tracking, and functionality across interconnected platforms. The objective is to identify and address any technical issues that could hinder the online presence or create friction for customers. The ideal candidate should have extensive knowledge of Shopify themes, sections, and applications, as well as how websites interface with key services such as Google, social networks, and other integrations. The performance evaluation and cleanup project aims to future-proof the site, ensuring it meets modern web standards and allows for natural discovery and seamless transactions. The selected developer will provide a comprehensive evaluation report outlining areas for improvement, along with recommended solutions and an estimated timeline for implementation. Candidates with a proven track record of attaining measurable gains for other Shopify merchants are strongly preferred for this role. The work will involve a full list of issues on the site being documented in a spreadsheet, which will then be studied by the internal developers for ways to improve the site's performance. There will be ongoing developer work for the right candidate.
Our website is: https://www.floor-land.co.uk/
We’ve developed a significant amount of custom code and bespoke functionality across our site, and I’m now looking to have everything professionally audited to ensure the codebase is clean, efficient, and fully optimised.
Specifically, I’d like a thorough investigation into:
Technical issues that could be affecting load speed, performance, or conversions
I’m also seeking recommendations on any improvements that could enhance performance, click-through rates, and sales—whether through new app integrations, code enhancements, or technical changes.
Can you confirm if the following services are included within your quoted price of £251.00, and if so, how long the full audit is likely to take?
Scope of Work to Be Included:
Full theme and app audit (identify bloated code, unused assets, app conflicts)
Also include UI/UX observations that may influence CTR and conversion?
Core Web Vitals and load speed analysis (Lighthouse, GTmetrix, Shopify Analyzer)
Review of all tracking scripts and tag hierarchy (GTM, GA4, Google Ads, etc.)
Technical SEO audit (alt tags, canonical tags, schema, etc.)
Detailed spreadsheet report with findings, priority level, and recommended actions
Review and suggestions for improving theme structure, metafields, and app efficiency
Advise on future-proofing (e.g. custom storefront architecture, headless commerce)
Identify and remove old, unused, or duplicated code
Verify and fix any broken or misfiring tracking integrations (Google Ads, Klaviyo, Rebuy, etc.)
Ensure all app integrations are working correctly and not causing conflicts
Detect and remove any hidden or unauthorised code that may grant backend access or ownership
If you’re able to assist with this, please confirm that everything listed above falls within the scope of your quoted cost and provide a rough timeline for completion.
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