Expected duration: 1 - 6 months We are looking for a highly engaged and creative UK-based family, parenting, or lifestyle influencer (ideally micro or macro-influencer with strong engagement) to partner with us on a paid collaboration.
We want an authentic creator who can showcase the quality, personalization, and emotional value of our gifts to their UK audience. This is a chance to work with a growing British brand and create genuinely heartwarming content that your followers will love.
Our Goals for This Campaign:
Increase Brand Awareness within the UK family/gift-buying demographic.
Drive Traffic to our website, familygift.uk.
Generate Sales of our personalized gift range.
Your Role and Deliverables We are open to creative ideas but are seeking content that centers around an authentic product review and showcase. We would like to see proposals for content on one or more of the following platforms:
Platform Deliverable Requirement (Choose a mix that fits your channel) Instagram 1 x Static Feed Post (Photo or Carousel) with a detailed caption and product tag. Instagram 1 x Reel/Video (approx. 30-60 seconds) showcasing the gift's creation, personalization, or unboxing/reaction. TikTok 1 x Branded Video (up to 60 seconds) that is organic, entertaining, and clearly promotes the item and website. Blog/YouTube 1 x Dedicated Review or inclusion in a "Best Gift Ideas" style video/post. Mandatory Requirements for All Content:
Content must be high-quality, well-lit, and professionally edited.
Authentic emotional connection and storytelling are essential.
Clear mention and visual display of the familygift.uk website.
A clear Call to Action (CTA) to visit the website and use a unique discount code (provided by us).
All posts must comply with ASA/CMA regulations for paid partnerships and include the correct disclosure (e.g., #AD or 'Paid Partnership' label).
Who We Are Looking For We are seeking influencers who meet the following criteria:
UK-Based Audience: Your follower demographic must be predominantly UK-based (as we only ship to the UK). Please provide a breakdown of your audience location.
Niche Alignment: Your content should focus on themes like Family, Parenting, Home, Lifestyle, Gifting, or Small Business Support.
Strong Engagement: We value authentic connection over high follower count. Please provide your average Engagement Rate and any relevant data (e.g., average story views, link clicks from past campaigns).
Proven Track Record: Experience in working with other e-commerce or gift-based brands is a strong advantage.
Proposal Requirements (What to Include in Your Bid) To be considered for this partnership, your proposal must clearly address the following:
Your Channel(s) & Niche: A link to your primary channel(s) (e.g., Instagram/TikTok) and a brief summary of your content style.
Audience Demographics: A screenshot or summary of your audience data, specifically confirming a high percentage of UK followers/viewers.
Proposed Content: Outline your initial creative idea (e.g., a "Day in the Life" unboxing, a "Gift Guide" inclusion, etc.) and which platform(s) you suggest using.
Fee/Rate: Your competitive rate for the proposed deliverables (e.g., rate for 1 Reel + 1 Story). Please be clear on what is included.
Deliverables & Timeline: How quickly can you create the content and what is your typical turnaround time from receiving the product?
We look forward to reviewing creative and competitive proposals from talented UK creators who can genuinely connect our beautiful gifts with their audience!
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