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Project title:
Excel Dashboard
Posted by:
External project from PeoplePerHour
Started:
09-Oct-2025 12:27 GMT
Description:
Project: Build a multi-tab Excel sales & marketing tracker with an automated monthly dashboard.

What we need
A clean, robust Excel file that pulls data from input tabs into a visual Dashboard (monthly selector) showing:

Leads, trials booked, trials attended, new monthly subscribers

One-off revenue total

Conversion rates: Leads → Trials, Trials → Monthly

ROI for Sales Employee & Facebook Ad Manager

Break-even targets: trials/monthlies needed for each role to cover costs

Average revenue per subscriber, Customer lifetime value (LTV)

Churn/cancellations per month

Cost per lead and cost per trial

Lead-source breakdown (FB, referral, word-of-mouth, other)

Total monthly revenue (subscriptions + one-offs + trials)

Input tabs

Sales KPIs (Daily): Date, Calls made, Contacts reached, Bookings (Trials/Monthly), Follow-ups, Notes, Lead Source.

Trials (Weekly): Name, Trial date, Trial type (Lego/Engineering/3D Printing), Attended Y/N, Converted Y/N, Conversion date, Non-conversion reason, Notes.

Subscriptions (Weekly): Start date, Subscription type, Active (Yes = Green), Cancellation date, Cancellation reason.

One-Offs: Date, Name, Product, Paid Y/N, Amount, Notes.

Facebook Leads: Date, Leads, Ad Spend, Notes.

Built-in pricing & costs (for automation)

Sales Employee: £60/week (4 days/week, 4 hours/day).

FB Ad Manager: £350/month.

Trial prices: £12.99 / £14.99 / £15.99.

Monthly prices: £45 / £59 / £64.99.

Automations

Monthly KPIs via formulas (SUMIFS/COUNTIFS), funnel & trend charts, ROI and break-even (trials/monthlies needed), CPL/CPT, churn, ARPU/LTV, and lead-source split.

Data validation (Yes/No, dropdowns), protected formulas, and a tidy, print-friendly layout.

Deliver a ready-to-use template with clear instructions.
Project ID:
3453053
Project category:
Project budget:
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