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Project title:
Graphic / Brand / Digital Designer
Posted by:
External project from PeoplePerHour
Started:
17-Oct-2025 08:32 GMT
Description:
About DUs
We’re Dig — a UK price-comparison and cashback platform on a mission to help consumers save £100 million a year .

From new to preloved, our members shop smarter by comparing prices, earning cashback, and sharing deals through our browser extension, app, and social campaigns.
We partner with leading retailers, creators, and influencers (like celebrities) to make saving simple, social, and rewarding.


The Role
We’re looking for a versatile Brand & Digital Designer to help evolve Dig’s visual identity and marketing toolkit as we grow.
You’ll collaborate closely with the Head of Product Design and Marketing Management to strengthen our brand system and produce visually consistent assets across product, digital, and social channels.
This is a freelance role (15–20 hrs per week) suited to a designer with strong visual instincts and experience connecting brand, digital, and motion design.


Key Responsibilities
1. Brand Identity Refresh
Refine the Dig logo and app icon, building on the “digging” motif.
Define a cohesive identity system — palette, typography, grid, motion, iconography, and accessibility rules.
Deliver a Figma-based brand kit and 1-page brand guide for consistent rollout across product and marketing.
2. Marketing & Growth Assets
Design digital ad templates for Meta + Google (performance-ready formats).
Create social post, story, and reel templates for influencer and UGC campaigns.
Develop email headers, landing hero artwork, and campaign visuals.
Produce poster and flyer materials for university and student promotions .
3. Visual Strategy & Collaboration
Present 2–3 creative territories and moodboards aligned with Dig’s brand promise —
“We’ll dig for deals so you don’t have to.”
Collaborate with the Product and Marketing teams to ensure brand consistency across Dig’s browser extension, app, and campaign ecosystem.
Work iteratively, responding to performance feedback and creative metrics.


Tools & Skills
Figma — Design system, component library, exportable assets
Adobe Creative Suite — Photoshop, Illustrator, After Effects, InDesign (for campaign and motion assets)
Canva / Web-based tools — quick adaptations for social and marketing
Understanding of digital ad best practices, responsive layouts, and motion trends
Excellent sense of typography, hierarchy, and brand consistency across channels
:dart:
What Success Looks Like
A refreshed, scalable brand identity system that feels native to digital.
A complete marketing asset toolkit that supports growth campaigns.
Cohesive design language that unites product, marketing, and influencer storytelling.
Consistent visual tone across paid, owned, and earned media.

References for Visual Style
shop.app – clean UX minimalism
Klarna | Monzo – confident fintech polish
Mobbin – interface and motion inspiration
Competitors: TopCashback, HotUKDeals, Phia, Rakuten

How We’ll Start
Mini Sprint (2 weeks)
Moodboards + visual directions
Logo/mark explorations
Brand sheet + 10–12 ad/social templates

Interested?
If this sounds like your kind of project, let’s chat!

* Must send portfolio of clients who you've worked with
* If you've got no experience, DO NOT APPLY
* Must have a good understanding of English and confident enough to communicate
* Preferred experience of working with D2C brands
Project ID:
3454164
Project category:
Project budget:
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