We are currently finalizing our new brand identity and website. As part of this process, we need a custom-made solid icon set that visually supports our tone of voice and reflects our core values: craftsmanship, reliability, drive and teamwork. Please find attached the kind of style we need.
The icons will be used across: - Our new corporate website - Presentations and brochures - The brand style guide (house style manual)
Create a consistent and modern solid icon set that visually fits the brand (minimal, strong, and clear) Icons should communicate professionalism, reliability, and warmth, while maintaining a technical/construction feel. They must be simple, recognizable, and work well in both small and large formats (from web to print).
- Results / Performance (chart or growth curve) - Customer focus - Living environments / Communities - Growth / Development (two variants: one for housing projects, one for people) - Trust / Reliability / Stability - Social contribution / Community value - Local impact - Development / Progress - Pride / Passion / Commitment - Employment benefits - Work-life balance - Training / Education / Courses
[Brand values] - Courage / Drive / Initiative - Decisiveness / Action-oriented - Craftsmanship - Team / Together / People / Collaboration (may include multiple icons)
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[Promises / Brand commitments] - Thinking in solutions - Profitable results / Sound returns - A deal is a deal - One team, one goal - We invest together - Fast communication, efficient building - Clear upfront, no surprises - Future-proof for people and environment
Deliverables: * Full solid icon set in vector format * Color Red (#E7342C) * Consistent grid, line weight and proportions
Delivery as: 1. Individual vector files 2. One master overview sheet (AI or PDF)
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