We are looking for an experienced Excel power user with a strong marketing analytics background to turn a raw marketing dataset into clear, actionable insights and a leadership-ready action plan. What you’ll do: • Take our provided dataset (CSV/Excel format – details shared upon hiring) containing marketing performance data (campaign results, customer behavior, channel spend, conversions, etc.) • Clean, structure, and deeply analyze the data using advanced Excel techniques • Uncover key insights (e.g., ROI by channel/campaign, customer segmentation trends, high-performing creatives/audiences, bottlenecks, growth opportunities) • Build clear, professional dashboards and visualizations (charts, pivot tables, conditional formatting, slicers – all native Excel, no Power BI required) • Deliver a concise executive presentation (5–10 pages/slides in Excel or PDF) that includes: • Top 5–8 actionable insights • Prioritized recommendations with estimated impact • Clear next-step action plan for the leadership team • Supporting data visuals that non-technical executives can understand immediately Required skills & experience: • Advanced Excel mastery (PivotTables, Power Query, advanced formulas, Index/Match, dynamic arrays, VBA/macros strongly preferred) • Proven marketing analytics experience (you must have worked with campaign performance, customer LTV, funnel analysis, attribution, or similar) • Ability to translate numbers into business stories and recommendations • Experience creating board/leadership-level reports or presentations • Excellent attention to detail and data accuracy
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