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Project title:
I need some one that can make luxury safari content for 30 days.
Posted by:
External project from PeoplePerHour
Started:
14-Jan-2026 05:21 GMT
Description:
1. PROJECT GOAL (VERY IMPORTANT)

The goal of this project is to create high-end, editorial Instagram content for a luxury travel brand.

This is not mass-market travel content.
This brand represents curated, aspirational, refined luxury travel experiences.

The content should:
Inspire
Build desire
Feel calm, exclusive, and timeless
Drive clicks to the blog via Linktree
Think luxury travel magazine, not a travel agency or influencer page.

2. WHAT “HIGH-QUALITY CONTENT” MEANS
What we DO want
Cinematic video edits (slow motion, gentle pans, sunrise/sunset)
Calm pacing (no fast cuts)
Natural light, golden hour tones
Clean, intentional compositions
High-resolution visuals only
Emotion-driven storytelling (moments, not lists)

❌ What we DO NOT want
No flashy transitions
No loud fonts or stickers
No emojis in visuals
No over-saturated colors
No “cheap stock” feeling
No sales banners or promotional graphics

3. VISUAL STYLE & AESTHETIC
Overall look:
Luxury
Calm
Minimal
Editorial

Color palette:
White, black, sand, beige, muted greens
No bright or neon colors
Composition:
Clean lines
Balanced framing
Space, depth, and atmosphere
Nature-focused imagery

4. CONTENT TYPES — EXPECTATIONS
REELS
7–15 seconds (maximum 20 seconds)
Cinematic, slow, atmospheric
Original or royalty-free audio
Soft instrumental or natural sounds
Vertical format (9:16 — 1080x1920)

CAROUSELS
4–6 slides
Combination of:
Landscapes
Detail shots
Lifestyle moments
First slide must stop the scroll

STATIC POSTS
Minimal
Single strong image or subtle quote
No clutter
Text overlays only if extremely subtle

5. CAPTIONS — TONE OF VOICE
Elegant
Short
Calm
Aspirational
Never sales-driven

Examples:
“Some journeys stay with you forever.”
“Luxury is found in silence.”
“Designed for unforgettable moments.”

CTA should always be subtle:
“Link in bio”
“Save for later”

6. GEOGRAPHY & CONTENT ACCURACY
Content must follow this structure strictly:

Tanzania: Luxury safari & beach escapes
Botswana: Honeymoon safari collection
South Africa: Private safari lodges, Family-friendly luxury safaris
Kenya: Hot air balloon safari escapes
Do not mix destinations incorrectly.

7. VISUAL SOURCING

Allowed:
Premium editorial stock footage/images
AI-generated visuals (only if ultra-realistic and high-end)
Licensed content

Not allowed:
Low-quality stock
Overused stock imagery
Visible AI artifacts or unrealistic visuals

8. DELIVERABLES
30 Instagram posts (Reels, Carousels, Static)
Captions included
Ready-to-post formats
Consistent luxury aesthetic across all content

9. SUCCESS CRITERIA
The content is successful if:
It feels like a luxury travel magazine feed
It builds aspiration and trust
It encourages clicks without hard selling

10. CREATIVE FREEDOM (WITHIN GUIDELINES)

You are encouraged to:
Suggest creative improvements
Enhance storytelling
Elevate visual quality
As long as the luxury, calm, editorial direction is respected.

FINAL NOTE (IMPORTANT — INCLUDE THIS)
If the content does not feel premium, calm, and aspirational, it is not suitable for this brand.
Project ID:
3465621
Project category:
Project budget:
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(Note: you will be redirected to external marketplace)
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