1001 Freelance Projects -- Graphic Charter

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Project title:
Graphic Charter
Posted by:
External project from PeoplePerHour
Started:
14-Jan-2026 11:23 GMT
Description:
Brand Guidelines Development Brief The Landlord About The Landlord The Landlord is a high-end hospitality brand rooted in a refined lifestyle and a strong attention to detail. The brand operates at the intersection of hospitality, service excellence, and contemporary living. We are now entering a new phase of expansion through a franchise model, which makes visual consistency and brand clarity critical across all markets. Each franchise operates locally while carrying the same brand promise. To support this growth, we are looking to develop a complete, structured, and replicable brand guideline that can be deployed consistently across all physical and digital touchpoints. Objective of the assignment The objective is to create a comprehensive and operational brand guideline that will serve as a reference document for all current and future franchisees. This guideline must allow each The Landlord entity to express the brand with coherence, elegance, and precision, while preserving the emotional and aesthetic codes that define our brand DNA. The guideline should be practical, clear, and easy to use, enabling independent teams to apply it correctly without external supervision. Scope of work The selected agency will be responsible for designing and delivering a complete brand guideline, covering the following areas: Visual identity system Define clear rules for logo usage and placement across all supports, including: Brand extensions (TLL Franchises, TLL Manager, TLL Loyalty Program, TLL Platinum) Bedding and linen (pillowcases, sheets, duvets) Bath towels and spa linen Staff uniforms (shirts, aprons, jackets) Stationery (business cards, menus, envelopes, letterheads) Signage (storefronts, plaques, pictograms, vehicle branding) Packaging (bags, labels, boxes) Color palette Definition of primary and secondary colors Authorized shades and variations Color references (Pantone, CMYK, RGB) Recommended color combinations and contrasts Typography Primary and secondary typefaces Typographic hierarchy (titles, subtitles, body text, captions) Practical usage examples across print and digital formats Iconography and illustrations Definition of a consistent illustration style (minimal, linear, pictogram-based) Creation of an icon system covering hospitality services (reception, breakfast, spa, amenities, services) Guidelines for image and illustration treatment (line weight, spacing, visual tone) Photography direction Artistic direction (lighting, mood, subjects, composition) Storytelling approach aligned with a luxury hospitality universe Visual moodboard Image treatment recommendations (retouching, filters, grain, saturation) Examples of visuals adapted for social media, website, and printed materials Tone of voice and brand language Definition of the brand tone (warm, refined, intimate, elegant) Key vocabulary and preferred lexical fields Do’s and don’ts for brand expression Message examples for social media, email signatures, and printed materials Digital applications Design templates for: Instagram feed and stories Facebook publications LinkedIn posts and banners Layout grids and composition rules Logo, typography, and color integration guidelines Examples of carousels, stories, and short-form videos Printed materials and physical applications Complete stationery system (business cards, menus, envelopes, notebooks, labels) Uniform design guidelines and logo placement Linen and bedding specifications (materials, embroidery, positioning) Branded objects and promotional items Deliverables A complete brand guideline document (digital format) Fully structured, clear, and ready for franchise deployment Visual examples and practical use cases for each section Expected timeline and proposal We kindly ask interested agencies to provide: A detailed proposal outlining their methodology and approach A production timeline with milestones A cost estimate for the full scope of work Relevant references, ideally within hospitality, luxury, or franchise networks
Project ID:
3465670
Project category:

Project budget:

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