We seek a skilled social media manager to build an online presence for our sustainable energy company, Solar Footprint Ltd. The ideal candidate will have proven experience designing and implementing social media strategies across multiple platforms including Facebook, Instagram, Twitter and LinkedIn.
The goal of this project is to establish Solar Footprint as an engaging, authoritative voice in the renewable energy industry while attracting new customers and partners. The social media manager will develop compelling content that showcases our solar panel installation and consulting services. They will share informative posts about industry trends, environmental issues and our company's work to advance clean technology. Graphics, videos and other multi-media should be leveraged where possible to boost visibility and engagement.
Interaction with our target audiences through commenting, replying to questions and participating in relevant online communities will be important aspects of community building. Analytics will be reviewed to optimize performance and refine messaging. The manager will be responsible for maintaining consistency of branding across all of our digital properties. We aim to roll out an initial social presence within 8 weeks, followed by ongoing community stewardship and evaluation of key metrics like followers, clicks and conversions.
Applicants should demonstrate extensive familiarity with developing social strategies for B2B firms. Proven success growing follower counts and translating online interest into real world results like sales leads or event RSVPs is ideal. Creativity, strong writing and project management skills
