PerkStation is a UK-based employee benefits and perks platform. We’ve recently created a new sales deck that clearly represents our desired brand direction, tone, and visual identity. This sales deck should now act as the primary creative reference point for all future marketing assets. The goal of this project is to translate that look and feel into a small set of high-impact, reusable marketing designs.
2. Objectives • Create consistent, on-brand marketing visuals aligned with the sales deck • Improve brand recognition across digital and print channels • Produce flexible designs that can be reused and adapted over time • Support sales, lead generation, and brand awareness efforts Success looks like: • All assets clearly “feel” like PerkStation • Designs are modern, clean, and benefit-led • Visuals are adaptable for future campaigns ________________________________________ 3. Target Audience Primary: • HR leaders • People / Culture / Rewards teams • SMEs to mid-market businesses in the UK Secondary: • Founders and senior decision-makers • Internal champions evaluating employee benefits platforms Audience mindset: • Time-poor • Value-driven • Looking for simple, engaging employee benefits solutions ________________________________________ 4. Brand & Creative Direction Primary reference: The existing PerkStation sales deck (this should be reviewed before starting any design work). High-level direction: • Clean, modern, SaaS-led aesthetic • Friendly and approachable, but professional • Benefit-focused rather than feature-heavy • Clear hierarchy and strong headlines • Fun, Engaging and Charismatic Tone: • Positive • Confident • Straightforward • Employee-first • Fun • Vibrant Colours: • Orange #F46C09 • Aubergine #6B5055 • Orange Light #FF8533 • Orange Dark # D45A00
________________________________________ 5. Deliverables A. Social Media Header Images Create a small set of branded header images that can be used across platforms. Platforms (approx sizes): • Instagram • Twitter / X • Facebook Usage: • Company profiles • Campaign launches • Brand refresh moments Design notes: • Should not be overly campaign-specific • Space for optional headline or tagline • Strong alignment with sales deck visuals (colour, typography, imagery) ________________________________________ B. Leaflet Designs (x2) Two leaflet designs that can be used digitally and in print. Format: • A4 Purpose: • Sales leave-behind • Event handouts • Email attachments Content focus (high level): 1. Overview leaflet – What PerkStation is, key benefits, who it’s for 2. Value-led leaflet – Why PerkStation vs alternatives / outcomes for employers & employees Design notes: • Modular layout • Easy to update text later • Clear CTA (e.g. “Book a demo”) ________________________________________ C. Social Media Ads (x2–3 concepts) Create a small set of paid social ad designs. Platforms: • Facebook , Instagram Design notes: • Strong headline-led creative • Clear value proposition • Minimal text, bold visuals • Variations that can be easily adapted with new copy Output: • Static ad designs • Editable source files ________________________________________ 6. Key Messages (Guidance) • Simple employee perks, done well • Real value for both employers and employees • Easy to launch, easy to manage • No Upfront Costs, No Monthly Fees. • Designed for modern workplaces (Exact copy can be refined later — focus here is on layout and visual system.) ________________________________________ 7. Technical & Delivery Requirements • Editable source files (Figma / Adobe) • Exported assets for web and print • Clear naming and organisation of files • Designs should be scalable for future use ________________________________________ 8. Timeline • Initial concepts: [Insert date] • Feedback & iteration: [Insert date] • Final delivery: [Insert date] ________________________________________ 9. Approval Final approval by: • Co-Founders (Christopher Rowe, David Hart and Edward Grandy)
