Platform: WordPress Objective: Improve website lead generation, clarity, and on‑page performance following recent site launch.
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- Project Overview -
We are seeking a fixed‑price quote to complete a structured post‑launch optimisation pass on our WordPress website. The aim is to improve service page clarity, internal linking, metadata quality, and overall conversion performance.
This is not an ongoing SEO retainer. We are looking for a defined block of work with a clear scope and delivery timeframe (approx. 1–2 weeks).
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- Scope of Work Required -
1. Service Page Optimisation
* Review and refine page titles, H1 headings and opening copy * Improve clarity of service positioning and audience targeting * Ensure each priority service page aligns to a defined search intent
2. Keyword & Page Intent Alignment
* Assign a primary keyword focus to each priority page * Identify supporting terms where appropriate * Ensure pages are not competing with one another
3. Meta Title & Description Updates
* Rewrite meta titles and descriptions across priority pages * Improve clarity and click‑through from search results
4. Case Study Restoration & Enhancement
* Review and expand selected case studies * Ensure inclusion of location, client problem, service provided and outcome * Improve depth for credibility and relevance
5. Internal Linking Improvements
* Strengthen contextual internal linking to key service pages * Improve structure and page relationships across the site * Ensure clear user pathways to enquiry pages
6. Search‑Intent FAQ Additions
* Add structured FAQs to priority service pages * Address common client questions and objections
7. Content‑Level SEO Hygiene
* Add missing alt text on priority pages * Improve on‑page formatting and structure where required
8. Baseline & Performance Review
* Capture baseline rankings and enquiry performance * Provide summary of improvements and recommended next steps
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## Deliverables
* Completed optimisation across agreed priority pages * Updated metadata and internal linking * Summary report outlining work completed * Suggested next steps (if applicable)
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## Quote Requirements
Please provide:
* Fixed price quote * Estimated hours * Proposed delivery timeframe * Examples of similar optimisation projects
We are looking for clarity of scope, defined delivery, and measurable improvement in service page performance.
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