1001 Freelance Projects -- Facebook & Instagram Ads Specialist- B2B Lead Generation

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Project title:
Facebook & Instagram Ads Specialist- B2B Lead Generation
Posted by:
External project from PeoplePerHour
Started:
23-Feb-2026 09:35 GMT
Description:
Hello and welcome to PouchSmart. We are a fast-growing sustainable packaging company seeking a Meta Ads specialist to relaunch, optimise our Facebook & Instagram advertising with a clear focus on qualified lead generation. This is a performance-driven project focused on generating applications for our sample packs, from real businesses. We already have campaigns running inside Meta Business Suite. Some require auditing, restructuring, and reactivation. Scope of Work: Audit and repair existing campaigns Optimise structure (Campaign → Ad Set → Ad) Optimise targeting for coffee roasters and small food brands Ensure accurate tracking for our Jotform submissions Build new lead-generation funnels Upload and segment our client database for custom & lookalike audiences Install / verify pixel & conversion tracking Optimise conversion campaigns driving traffic to our existing Jotform, ensuring accurate Meta Pixel and conversion tracking. Optionally test Meta Instant Lead Forms against our Jotform for performance comparison. Train our our marketing manager to manage weekly optimisation Provide performance check-ins Primary Goal- Generate qualified sample pack requests and B2B leads (not vanity metrics). We measure success by: Cost per qualified lead Sample pack applications Calendar bookings for quotes Conversion rate Ideal Candidate Proven experience running B2B Meta lead campaigns Strong understanding of conversion tracking & pixel Confident explaining technical setup Comfortable working in a performance-driven environment This project covers full setup, optimisation, and structured handover training. Ongoing support available if performance targets are met.
Project ID:
3471116
Project category:

Project budget:

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