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Project title:
SurgeX Instagram Brand System
Posted by:
External project from PeoplePerHour
Started:
12-Mar-2026 13:42 GMT
Description:
I am building a performance training brand called SurgeX. SurgeX focuses on a training philosophy called: Strength + Flow - •⁠ ⁠Kettlebell strength training •⁠ ⁠Mobility and movement systems •⁠ ⁠Endurance performance (running, swimming, cycling) •⁠ ⁠Breathwork and nervous system regulation The goal is to create a clean, premium Instagram visual system that positions SurgeX as a modern performance training method, not just a personal trainer page. The visual style should feel similar to: •⁠ ⁠endurance performance brands •⁠ ⁠running magazines •⁠ ⁠minimalist editorial fitness design - •⁠ ⁠The Purpose Company •⁠ ⁠endurance / running brands •⁠ ⁠modern performance brands The overall aesthetic should feel: •⁠ ⁠Premium •⁠ ⁠Athletic •⁠ ⁠Minimal •⁠ ⁠Intelligent •⁠ ⁠Performance focused Brand Philosophy SurgeX is built around the concept: Strength + Flow Meaning: Strength training + mobility integration = real performance. The method focuses on: •⁠ ⁠kettlebell strength •⁠ ⁠mobility and movement quality •⁠ ⁠endurance training •⁠ ⁠breathwork and recovery The goal is to build a recognizable visual identity for the SurgeX method. ⸻ Visual Identity Colour Palette The colour system should feel premium and minimal. Primary colours: •⁠ ⁠Deep Forest Green (primary background colour) •⁠ ⁠Soft Grey •⁠ ⁠White Accent colour: •⁠ ⁠Muted Gold The palette should feel: •⁠ ⁠calm •⁠ ⁠athletic •⁠ ⁠minimal •⁠ ⁠premium Avoid bright or typical fitness colours. ⸻ Typography Use two font styles. Headline Font Elegant editorial serif font. Used for: •⁠ ⁠headlines •⁠ ⁠statements •⁠ ⁠philosophy posts Examples of headline text: STRENGTH + FLOW RUN + BUILD STRENGTH MOBILITY IS PERFORMANCE ⸻ Body Font Clean sans-serif font. Used for: •⁠ ⁠explanations •⁠ ⁠bullet points •⁠ ⁠educational slides ⸻ Deliverables I need a reusable Instagram content system. This should include: 1.⁠ ⁠Hero Post Template This will be the center pinned post on Instagram. Example layout: SURGEX Strength + Flow Kettlebell Led Mobility Integrated Built for Real Performance Design notes: •⁠ ⁠deep green background •⁠ ⁠minimal layout •⁠ ⁠gold accents •⁠ ⁠premium look This post should feel like a brand statement. ⸻ 2.⁠ ⁠Educational Carousel Templates Create Instagram carousel templates for educational content. Example topic: Post Example 1 Slide 1 How Kettlebells Make You Run Faster Slide 2 Posterior chain strength Slide 3 Glutes and hip drive Slide 4 Power transfer to running stride Slide 5 Strength + Flow ⸻ Post Example 2 Slide 1 Why Mobility Improves Endurance Slide 2 Joint range of motion Slide 3 Movement efficiency Slide 4 Reduced injury risk Slide 5 Strength + Flow ⸻ 3.⁠ ⁠Training Philosophy Carousel Example structure: Slide 1 Most People Train Muscles Slide 2 We Train Movement Systems Slide 3 Hips Spine Shoulders Slide 4 Working Together Under Load Slide 5 SurgeX Method ⸻ Content Categories Templates should work for these recurring content types: 1️⃣ Strength (kettlebells) 2️⃣ Mobility / flow 3️⃣ Endurance performance 4️⃣ Breathwork / recovery 5️⃣ Training philosophy ⸻ Design Style Guidelines Design should follow these principles: •⁠ ⁠Minimal text •⁠ ⁠Strong headlines •⁠ ⁠Clean layouts •⁠ ⁠Large typography •⁠ ⁠Good spacing •⁠ ⁠Editorial / premium feel The Instagram page should look like a performance journal, not random fitness posts. ⸻ Layout Style Carousel slides should include: •⁠ ⁠large headline •⁠ ⁠minimal supporting text •⁠ ⁠simple icons or diagrams (optional) •⁠ ⁠balanced spacing Design must be optimized for Instagram carousel posts. ⸻ Final Deliverables Designer should provide: •⁠ ⁠6–8 Instagram carousel templates •⁠ ⁠1 hero template •⁠ ⁠Canva or Figma editable files •⁠ ⁠exported PNG example posts These templates should allow me to easily reuse the system for future content. ⸻ Instagram Grid Strategy The top pinned posts on the Instagram page will be: 1️⃣ Hero Video SurgeX Strength + Flow 2️⃣ Educational Post How Kettlebells Make You Run Faster 3️⃣ Educational Post Why Mobility Improves Endurance When someone lands on the page they should immediately understand that: SurgeX is a structured performance training system. ⸻ Hero Video Concept The hero video will introduce the SurgeX philosophy. Suggested video structure: Scene 1 Empty gym or calm training environment Scene 2 Slow kettlebell swing Scene 3 Mobility flow movement Scene 4 Running outdoors Scene 5 Breathing and stillness Final screen text: Strength + Flow Built for Real Performance SurgeX ⸻ Project Goal The goal of this project is to create a recognizable visual system so every post feels like part of the SurgeX brand. This will position SurgeX as: A modern performance training method.
Project ID:
3473295
Project category:

Project budget:

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