WHO WE ARE Peyton & Charmed Group is a multi-brand business operating between Thailand and the UK across 5 business units:
- UK Student Accommodation (peytonandcharmedaccomm.co.uk) - UK Property Investment — integrated with Accommodation - Koh Chang Travel & Tours (kohchangthailandtours.com) - Private Land Transfers — currently Koh Chang to Bangkok route, growing nationwide - Bangkok City Stays (peytonandcharmedbkk.com)
IMPORTANT — THIS IS NOT A SOCIAL MEDIA SETUP PROJECT We already have Facebook, Instagram and TikTok running across all business units. We do not need accounts created or basic profile work. We need an AI marketing implementation specialist to come in, build AI tools and workflows on top of what we already have, and hand everything over so our in-house team can run it themselves.
WHAT YOU WILL IMPLEMENT - Audit our existing channels and identify gaps and opportunities - AI-powered content workflow — our team films, AI does the editing and posting - LLM-powered chatbots on Instagram, Facebook, LINE OA and WhatsApp — must understand natural language in English and Thai, not basic keyword bots - Scheduling and auto-posting across all platforms - Analytics dashboard so we can track what is working - Brand kit and video templates per business unit - Content calendar system our team fills in weekly - Filming guide per business unit for our team
TRANSFERS NOTE Transfers currently runs as one route — Koh Chang to Bangkok — promoted through our Koh Chang channels. Phase 1 is to cross-promote this within Koh Chang content. A standalone Transfers setup is a future phase and not in scope for this project.
TOOLS We are not fixed on specific tools. Recommend whatever AI tools you believe will work best for us and include the costs in your proposal. We own CapCut Pro and want it included where possible.
TIMELINE — URGENT We need this completed within 2 weeks from start. Freelancers who can deliver faster will be given priority.
WHEN APPLYING PLEASE INCLUDE - Examples of AI marketing systems you have implemented — not just social media management - Examples of LLM chatbots you have configured - Your recommended toolset with costs - Your fixed project rate - Your fastest realistic completion time
We are two audiences — Thai families going to the UK, and international tourists coming to Thailand. Bilingual English and Thai strongly preferred.
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