Our brand is undergoing a refresh, and a striking new logo will anchor the update. The aesthetic must feel firmly modern—clean lines, balanced proportions, and no retro flourishes—while bursting with a bright and colorful palette that instantly catches the eye both on-screen and in print. I want the mark to combine text and an icon in a way that works as a single unit yet allows each element to stand alone when needed (think social avatars, favicons, and merchandise tags).
Deliverables • Primary logo: full-color vector (AI, SVG) • Secondary versions: one-color, reversed, and small-scale treatments • Exported assets: PNG and JPG at multiple resolutions, plus an editable source file • Simple brand sheet summarising typography, color codes, and clear-space rules
Acceptance criteria • Legible at 24 px height without losing detail • Icon operates independently at square aspect ratios • Color values provided in RGB, CMYK, HEX, and Pantone
The winning concept should arrive ready for immediate use across web, print, and social channels, with unrestricted rights transferred upon final payment.
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