Qualifications We are looking for a highly capable and independent AI Marketing Specialist who can manage the full marketing intelligence and optimization workflow from start to finish. This role is ideal for someone who is strategic, analytical, creative, and comfortable using AI tools to improve marketing performance, content planning, reporting, and discoverability.
Key Requirements The ideal candidate should have experience in market research, audience analysis, digital marketing strategy, content planning, reporting, and AI-powered optimization. They must be able to work independently and take ownership of the entire process, from identifying market opportunities to preparing actionable insights for the content team.
Responsibilities & Required Skills Market Analysis & Audience Intelligence Ability to research market trends, tourism demand, customer behavior, competitors, seasonal patterns, and travel intent.
Audience Segmentation Ability to define and organize target audiences by country, language, interests, budget, behavior, and travel intent.
AI Strategy & Topic Ideation Ability to use AI tools to develop content pillars, priority topics, campaign ideas, content angles, and topic strategies aligned with business goals.
Channel Reporting & Performance Tracking Ability to monitor and report on key marketing metrics such as reach, engagement, clicks, leads, conversions, and content performance across channels.
AI Analytics & Optimization Ability to analyze data, identify trends, recommend next-best content, improve timing, optimize creative direction, and suggest performance improvements.
AI Search Discoverability Ability to structure content so it is easy for AI search engines and AI assistants to understand, find, and recommend. Experience with SEO, structured FAQs, knowledge content, and AI-search-ready content is preferred.
Insight Briefing Ability to prepare weekly insight briefs, recommendations, dashboards, and optimization reports for the video or content production team.
Preferred Experience Experience in digital marketing, content strategy, SEO, social media analytics, tourism marketing, or AI-assisted marketing is highly preferred. The candidate should be comfortable working with tools such as ChatGPT, Google Analytics, Search Console, social media insights, keyword research tools, dashboard tools, and AI content or research platforms.
Personal Attributes The candidate should be highly organized, data-driven, creative, proactive, and able to work without close supervision. They must be able to turn research and performance data into clear recommendations and practical content ideas.
Summary This is a hands-on role for one person who can manage the complete AI marketing workflow, including research, strategy, reporting, optimization, AI search discoverability, and weekly recommendations for content production.
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